Twitter Unzipped: Is Their Strategy Showing?

It used to be I was excited when i got that email from Twitter that I have a new follower. Being the consummate narcissist I am, knowing that another human is interested in my concise moments of enunciation was a real boost. Reaching people is what I strive to do.

And these days, my inbox is getting routinely splashed with emails from Twitter informing me of new followers….and so timely, too….like IMMEDIATELY after I tweet out a new blog post.

But wait….when my post mentions marketing I get a marketing strategy business follower. When it mentions booze, i get a liquor store follower. When it mentions travel, I get a hotel follower. What I am saying is, their new back-end advertising monetization strategy is hanging out like a pecker in the wind. And me no likely.

In general, I think it’s a bad idea for marketers and brands to underestimate the intelligence and engagement requirements of their perceived consumers and potential customers.
What brands seem to forget is that they are not in charge of how consumers view their brand…the consumer is. And for a brand to be relevant they can’t just show up in our lives…they have to make a conscious effort to be part of our lives in a way that adds value and has meaning.
It’s what I preach and teach on a day-to-day basis for my profession. And so many brands get it….but many don’t.

I think perhaps the team at twitter is getting a little too cocky about their brand cache and ought to take a closer look at how they engage both users and advertisers to create win/ win situations for everyone…before twitter users end up skipping the platform entirely to avoid yet another source of marketing over-exposure.

Categories: Consumer Anthropology, Consumer Culture, Marketing, Participant Observation, pop culture, Technology, Uncategorized | Tags: , , , , | Leave a comment

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Being a popular kid isn't easy,you have to be cautious about every move of yours because you know that all eyes are on you.Not just the eyes that look up to you but also the eyes that love to see you in pain.You might have your own list of followers but with this list there exists the "popularity starved crowd" who wants to replace you.But when reality bites these morons and they're back to square one,hurt and angry with themselves they try to make you the victim of their moment of high adrenaline,just to make you suffer because you're better.They try to clean their head by ruining your perfect life.What's more is right then you realize that none of your "friends" are what they appear to be.You're broken,depressed .You feel the need to talk to someone of your own kind,someone who won't judge you and that's when you can find me at thepopularitébug,I promise to do anything and everything to help you out of your problem!Amen.

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