Global corporations DO care about us…and I can prove it

My dear friend Tom has a big job at Coca Cola: as their global director of Human and Cultural Insights. His big job is to understand what's going on in the world, if it matters to Coca-Cola's global portfolio of brands, and what they are going to do about it. He is also an ambassador … Continue reading Global corporations DO care about us…and I can prove it

Office Acculturation 105: Deciphering The Language of Management And Change

In honor of Monday, I thought i would continue with my ethnographic series in corporate culture. Jargon is a key part of the business day-to-day in an office setting. By us is also an essential management communication (or miscommunication) tool. You see, most employees don't need or want to have anything to do with the … Continue reading Office Acculturation 105: Deciphering The Language of Management And Change

Invitations to Church and Other Gestures of Friendship

Last night my wife and I went out for an impromptu night of dinner and live music at a new spot that is, unexpectedly, a ten minute drive from our suburban home in "the south".  It was a Southern Soul Food / Thai / French culinary theme with live Jazz in a venue chosen based … Continue reading Invitations to Church and Other Gestures of Friendship

“Your City Has No Culture!”

That's what I often hear from "folks" who live in places like New York City. They also happen to be "folks" who earn upper-middle-class livings and define culture based on "high art" standards. Anything that doesn't have a marquis or high price tag for access doesn't count as culture. And I venture a guess that … Continue reading “Your City Has No Culture!”

Modern-Day Memes

What is this "meme" thing you speak of? According to About.com: "Memes" are cultural symbols and social ideas that spread virally. In the same way that a flu bug travels from person to person, memes travel through social media and email.  Memes are often things of minor consequence: jokes, urban legends, human and animal oddities. … Continue reading Modern-Day Memes

Twitter Unzipped: Is Their Strategy Showing?

It used to be I was excited when i got that email from Twitter that I have a new follower. Being the consummate narcissist I am, knowing that another human is interested in my concise moments of enunciation was a real boost. Reaching people is what I strive to do. And these days, my inbox … Continue reading Twitter Unzipped: Is Their Strategy Showing?

The New Global Face of “Urban”

    Newsflash...the world "urban" doesn't mean "Black". You're welcome. To elaborate (which I am wont to do), "urban" refers to city life in general...areas with higher population density and a proliferation of industry. And the trend of Mass Urbanization on a global scale is necessarily changing what the culture of urban life looks like. … Continue reading The New Global Face of “Urban”

How to Have An Anthropological Vacation

My wife and I are planning a vacation to Europe and tonight is one of the nights where we will sit down and decide all the things we want to do and try and loosely plan out our time. I knew we were compatible immediately when on our first vacation she trusted me to let … Continue reading How to Have An Anthropological Vacation

Marketing That Makes You Go “Hmmm”…

Every now and then (okay more like all the time) as a cultural anthropologist who lives and breathes consumer culture, I run across a product or piece of marketing that makes me stop and think.  Sometimes what I am looking at begs a whole host of questions and I have to spend time pondering and … Continue reading Marketing That Makes You Go “Hmmm”…