Here is a look into our human context and how it is shaping our consumer behavior. It’s a little somethin’ from the blog I publish for “work”. I figured why go into the weekend with something frivolous (my original plan). Enjoy the perspective and go forth and be human!
At Northstar, we continue to keep an eye on macroforces that are driving change in global culture and consequently consumer culture. A recent post discussed Mass Urbanization and its implications for consumer culture :http://thebrandsherpa.wordpress.com/2012/08/15/macroforces-and-changes-in-global-consumer-culture-part-1-mass-urbanization/
In the spirit of helping our clients and peers continue to answer the questions of “What’s going on out there, does it matter to us and if so what are we going to do about it” I would like to elaborate on another of the several macroforces we are keeping an eye on and what it means for the future of consumer culture.
It is important to note here that the macroforces impacting our lives do not all necessarily exist in a vacuum. Rather, they can indeed influence and be influenced by one another. The macoroforce of Advancing Human Insights is one such phenomenon that is remarkably influenced and formed by advances in communication technology…
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