In a number of senses, brands give me a sense of purpose. In my case this predominantly happens on a professional level. I observe, analyze, contextualize, inspire and help build / innovate / sustain brands. I am also a consumer who chooses, uses, advocates for and otherwise helps sustain brands from the flip side of the coin.
Brands are powerful. They put ideas out there for us to agree or disagree with, to ponder or identify with, or possibly spread.
Brands can communicate these ideas big and small on a local or global level based on their media and communications reach.
Brands can help us belong to something bigger or smaller depending on our need. And they can also help change the world…for the better if we let them. 🙂
I am presently reading an “oldie” but goodie in “the biz” called “The Brand Gap” – by Marty Neumeier and was inspired to today’s musings by the following page:
How do YOU feel about brands?