Civic generations + Pressure

A generational cycles theory – inspired pop
culture perspective on how context may be similar but resulting behaviors perceived differently..

So-Called Millennial

MAD MEN DREAMS

I finally caught upon Mad Men the other day on Netflix, and sometimes when I watch an episode it’s at the front of my mind that, like millennials, the GI generation has been labeled a Civic generation by authors Neil Howe and William Strauss. The idea that millennials are categorized as the same archetype of Don Draper & friends is probably counter-intuitive to most millennials.

In an episode of Season 5, Don Draper attends a modern theater show called America Hurrah, and is offended when the play calls out the emptiness of consumerism. America Hurrah (NYDaily News) was “extremely controversial” at the time, and “helped usher in a breed of theater that was experimental, political and in-your-face,” according to Cynthia Harris, who was part of the original production.

Mad Men is today’s great social commentary that documents the slow unraveling of post-WWII culture. Aspirations of the age…

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