Sociology of Style Shout-Out to The Class of 2013: The Changing Course of The American Dream

Today’s blog is the latest taken directly from Sociology Of Style


Bling My Dream:
The Changing Course of the American Dream


The class of 2013 recently threw up their hats. Now, as they polish their resumes and transition into the workforce, some employers are less than enthusiastic about the current crop of recruits, characterizing them as entitled, overly confident multi-taskers with a poor work ethic. Ouch.

We love to lament the perpetual “decline of civilization.” Some blame media, while others blame materialism (not that the two are mutually exclusive). But does having “too much” make for a society of depraved citizens? Sure, we have “more” than our parents’ and grandparents’ generations — but so did they. That’s the American Dream, right?

Traditionally, the American Dream included owning a home, going to college, giving your children more than you had (or general upward mobility). To some extent, that vision persists — only it’s starting to look and operate radically differently.

The very notion of “ownership” has been revamped into a growing preference for a shared economy, with consumers engaged in a culture of co-ownership with everything from cars and dogs to homes and handbags. The value of a 4-year university education is in question, as the higher education bubble seems destined to burst. And now, even virtual goods can build your Klout score. So how do we mark and recognize upward mobility in a college-optional world of shared consumer possessions? How is status established and rewarded if traditional indicators are subverted and reimagined? Does this mark the end of the American Dream as we knew it?

It’s not that the U.S. has become one big commune. Far from it. The recent reappearance of Gatsby is a tricked-out reminder of our continued fascination with opulence and class, and the blurrily bedazzled line between superficiality, greed, and success. We know that purchasing designer, luxury goods has been linked to insecurity, but that does not mean it isn’t also socially rewarded.

And that’s to say nothing of the irresistible beauty of abundance: “One of F. Scott Fitzgerald’s points is that beautiful things in abundance can produce a powerful aesthetic response, akin to the sublime.” Humans — and Americans in particular — gravitate toward abundance. It is both a survival mechanism and a socio-visual proclamation that “I have arrived.”

So while the class of 2013 may present a new set of challenges to future employers, they also embody a compelling twist on our traditional values. The American Dream is alive and well. Its current incarnation is a peculiar hybrid of narcissism and a flourishing collective consciousness.

For the rest of this article, including how to “reimagine and acquire your own version of the American Dream, click here to go to this article on

Categories: American Culture, Anthropology, Consumer Culture, Corporate Culture, Culture, Generation Y, Millennials, sociology, Uncategorized | Tags: , , , , , , , , | Leave a comment

Post navigation

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

Blog at


femdom/adult writings

Punk Rock Anthropology

All things punk rock: music, news, and fashion.

ish ism

Love. Explore. Advocate. Rejoice. Note.

Adventures in Living Abroad


Abigail S. Holbrook, MSW, LCSW, LLC

Counseling and Consulting in Athens, Georgia


The only authority for all things beer...

Millennials at Work

Coming of Age for the Millennial Workforce


Personal, design, inspiration, interests.


Just another site




Being a popular kid isn't easy,you have to be cautious about every move of yours because you know that all eyes are on you.Not just the eyes that look up to you but also the eyes that love to see you in pain.You might have your own list of followers but with this list there exists the "popularity starved crowd" who wants to replace you.But when reality bites these morons and they're back to square one,hurt and angry with themselves they try to make you the victim of their moment of high adrenaline,just to make you suffer because you're better.They try to clean their head by ruining your perfect life.What's more is right then you realize that none of your "friends" are what they appear to be.You're broken,depressed .You feel the need to talk to someone of your own kind,someone who won't judge you and that's when you can find me at thepopularitébug,I promise to do anything and everything to help you out of your problem!Amen.

Working Self

Creating Meaningful Work with Rebecca Fraser-Thill


Often described as a blog, an online magazine, a journal. When examined further the description changes and it becomes a project, an objective, a mission. American Male is one simple thing. It is a collection of different thoughts and experiences so come share yours and be part of the narrative.

nydwracu niþgrim, nihtbealwa mæst

signals, signals everywhere / and not a thought to think


World travel and photography

entitled millennial

"any man can handle adversity; if you want to test his character, give him power"

%d bloggers like this: