Really enjoyed this perspective that merges my philosophy of context being everything (and in this case, the difference having a context of “loving it” makes) as well as the application to brand strategy – which is my profession and one of my deep passions. 🙂
When I was a Brand Manager and my son was in kindergarten at the time, I once said that our lives were very similar. We make stuff that we want to put on our fridge. It stuck with me because I started to look at work and wonder if it was “fridge worthy”? Would I be proud enough of this to put it up on the fridge at home. In other words, did I love it?
I’ve always stressed to my team “you have to love what you do, that has to be the benchmark on whether we approve things–do you love it?” And one day, one of my Group Marketing Directors said to me “Loving it seems a bit unrealistic, why do we have to love it? Why not just like it”. Great question. I suppose not all marketers think this way, and I’m fine with that. If you…
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