Breaking Breakfast News: Froot Loops Are All the Same Flavor

And here I sit, a dejected consumer anthropologist, believing I had mastered the system of flavor-by-color. For years I have coded my candy flavors by color: red, blue, orange- knowing full well that they didn’t deserve their “fruit flavor” designations but that the dyes and chemistry had earned them their own flavor category. Imagine my shock now that it has been revealed that one of my favorite candies – cereal (that’s a whole other blog) has been flavored with LIES!!!!!!

NewsFeed

We hate to be the ones to tell you this, but: you’ve been eating a bowl of lies for breakfast … and you probably liked it.

Turns out that the delicious, multicolored O’s that make up Froot Loops don’t actually represent different fruit flavors. Reddit’s Today I Learned series recently unearthed a 1999 article from the Straight Dope, which confirms that “according to Kellogg’s, all of those delectable loops are flavored the same.”

If you fainted into your cereal bowl after reading that, you’re not alone. We’ve all been misled by those tempting lime green, orange, purple, yellow and red loops into thinking they are lime, orange, grape, lemon and cherry and/or strawberry flavored, when, in fact, they all the same flavor. That flavor? “Froot,” which according to Wikipedia, stems from “a blend of fruit flavors.”

The good folks at Food Beast did some scientific blind testing and…

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Coca-Cola Life Launch: Inspired Creative

Growing up comes with a number of sacrifices that double as blessings. One: starting to pay more attention to your diet and your health. It's the right thing to do and comes with it's rewards: a better quality of life so you can enjoy your adulthood with minimized physical discomfort, so you need to start … Continue reading Coca-Cola Life Launch: Inspired Creative

A Few New Year’s Resolutions for Anthropology Blogging

Love seeing anthropologists make a point to advance the thinking and practice of their practice. Consumer Anthropology is one space (where I play) that takes theory and applies it to a other space. It's not always perfect but we always learn and continue to evolve our "best practices". But as the world changes so do … Continue reading A Few New Year’s Resolutions for Anthropology Blogging