Advertisements

Coca-Cola Life Launch: Inspired Creative

Growing up comes with a number of sacrifices that double as blessings.

One: starting to pay more attention to your diet and your health. It’s the right thing to do and comes with it’s rewards: a better quality of life so you can enjoy your adulthood with minimized physical discomfort, so you need to start exercise regularly and having a good meal plan, you can even find some online at sites like healthyusa buyers guide for testmax meal.

Two: having kids. They uproot your entire world and lifestyle. You forget what it’s like to sleep for the first few years and basically give up your privacy and sanity. But it’s totally worth it and from what I hear the most rewarding sacrifice their is.

Coca-Cola has recently launched a Coke for said grown ups (in Argentina – but coming soon to the US)- a low calorie Coke made with Stevia instead of artificial sweeteners. The target: adults if a certain life stage who still want to enjoy but know they need to start thinking more seriously about their health.

The product: Coca-Cola Life. The tag-line: “open your good nature”. The insights for this initial launch creative (which I am proud to have played a small part in bringing to the fore) are all about how we grow up and learn to enjoy our life by not just living for ourselves. It’s about how being good to yourself and doing for the sake others has it’s rewards.

This add illustrates these insights so well it makes me laugh and cry – and is getting a fair amount of recognition for Argentina’s Santo agency:
Argentina Coca-Cola Life ad

Advertisements
Categories: Uncategorized | 1 Comment

Post navigation

One thought on “Coca-Cola Life Launch: Inspired Creative

  1. Reblogged this on The Narcissistic Anthropologist and commented:

    Now that this product has hit the shelves in the U.S. I’m doing a “Throwback Monday” to honor product innovation and marketing that makes the universal grade…

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

Blog at WordPress.com.

mspeachierocks

femdom/adult writings

Punk Rock Anthropology

All things punk rock: music, news, and fashion.

ish ism

Love. Explore. Advocate. Rejoice. Note.

Adventures in Living Abroad

Scintillatebrightly

Abigail S. Holbrook, MSW, LCSW, LLC

Counseling and Consulting in Athens, Georgia

theBeerAuthority

The only authority for all things beer...

Millennials at Work

Coming of Age for the Millennial Workforce

Creativenauts

Personal, design, inspiration, interests.

tumsen

Just another WordPress.com site

Echague

fotografias

ThePopularitéBug

Being a popular kid isn't easy,you have to be cautious about every move of yours because you know that all eyes are on you.Not just the eyes that look up to you but also the eyes that love to see you in pain.You might have your own list of followers but with this list there exists the "popularity starved crowd" who wants to replace you.But when reality bites these morons and they're back to square one,hurt and angry with themselves they try to make you the victim of their moment of high adrenaline,just to make you suffer because you're better.They try to clean their head by ruining your perfect life.What's more is right then you realize that none of your "friends" are what they appear to be.You're broken,depressed .You feel the need to talk to someone of your own kind,someone who won't judge you and that's when you can find me at thepopularitébug,I promise to do anything and everything to help you out of your problem!Amen.

Working Self

Creating Meaningful Work with Rebecca Fraser-Thill

AMERICAN MALE

Often described as a blog, an online magazine, a journal. When examined further the description changes and it becomes a project, an objective, a mission. American Male is one simple thing. It is a collection of different thoughts and experiences so come share yours and be part of the narrative.

nydwracu niþgrim, nihtbealwa mæst

signals, signals everywhere / and not a thought to think

franceleclerc

World travel and photography

entitled millennial

"any man can handle adversity; if you want to test his character, give him power"

%d bloggers like this: