From Meme to Marketing: The Power of Viral Meaning-Creation

  This morning whilst enjoying my leftover steak dinner turned steak omelet (waste not want not) I was also going through the Sunday paper coupons (as is a typical suburban Sunday morning activity - so I have observed). Whilst perusing the pages of discounts for new, necessary hair care products and butter substitutes I came … Continue reading From Meme to Marketing: The Power of Viral Meaning-Creation

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Getting to Know Joe: An Ethnographic Archaeological Snapshot

My friend just recently got divorced and is spending some re-grouping time at his Dad's place, nestled quietly in a sleepy corner of the Hillsborough river in Tampa, Florida. This neighborhood has yet to be the object of gentrification conquest, despite its waterfront "vibe" - leaving it to be enjoyed by the mostly retired if … Continue reading Getting to Know Joe: An Ethnographic Archaeological Snapshot