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Getting Down To Business By Letting The Love In

Framed-Art Print-11707-Business Love-Urban-Giclee Paper-A

I originally posted this article on LinkedIn
but felt compelled to share here as well, since the Narcissistic Anthropologist in me is certain you will want to read it.  😉

Most humans will readily admit to wanting people to like them. While it’s a mild demonstration of vulnerability to do so, it’s one a good amount of people are okay with disclosing, even if they never say it out loud.

All we have to do is look to social media. We affirm one another with “thumbs up” on status updates, selfies and pictures of our dinner. But we all know that this is a more surface-level way of engaging with the world: toe-in-the-water assimilation to norms and mores in hopes of ensuring we belong.

Not that there’s anything wrong with that. Humans are social creatures. It is encoded in to our DNA to belong to one another so we can ensure our survival. But in a big world that seems to keep on growing, with so many people who focus on differences more than similarities so we can more easily define “us” versus “them, it’s difficult to go really deep with our social relationships. After all, we have been trained not to let the “wrong” person in lest one rotten apple spoil the bunch. Better to be liked so we can ensure we belong somewhere safe and feel a sense of social security.

But why do we want so badly to belong? Why is our security as part of the social structure so terribly important? Not so shockingly, it is because ultimately what we actually want is to be loved – not just liked. We know deep down that it is our highest calling to truly belong to one another in a way that makes a deeper commitment our common good; to sustaining momentum on the journey to finding our potential and embodying our highest visions of success in this world.

We are beginning to awaken to the idea that maybe there is no such thing as a “them”. We have begun to consider that, as mother Theresa said – “the problem with our world is that we draw our circle of family too small”. It’s a testament our evolution as humans that we are seeking to own the responsibility we have to one another. It’s time to move past the “like” phase and really start sharing the love.

So then, if we are to seek to be loved versus just liked, what does that look like? What does that really mean? What is the difference between “like” and “love”? I recently “liked” a Facebook post that shared the following response as attributed to Buddha:

“When you like a flower, you just pluck it. But when you love a flower, you water it daily. One who understands this understands life”.

Essentially, love means paying attention. It means acting in the best interests of others as you would your own. It means caring enough to be present and experience the world on common ground. It means accepting that it is our responsibility to tend to the care and feeding of all of our humans and not just pluck the ones we think are pretty.

That’s a lot of work. But labors of love are the ones that bear the most fruit. We see it in the relationships that stand the test of time. We see it in the success of die-hard entrepreneurs. We see it in the rapid growth of those companies and businesses that operate from the basis of ideals.

As an anthropologist and sociologist who works as a cultural strategist in the business world, I also see it in the way my clients internalize the deeply human insights around their best customers’ highest common denominator values and light up when they begin to see the possibilities for evolving their brands, products and their business strategies. On a regular basis I see executives make powerful reconnections with their “human” side in a business context in ways that always create change for the better.

Love belongs in business. Love belongs in strategy. Love should be a core competency in our work. According to www.anybusiness.com.au, because our work – especially in businesses that have a global footprint – has a profound impact on people. It touches more humans every day (especially in the global brand space) than we can even fathom and in a number of ways we may not even be aware of.

So, consider this a call to action to all those who don’t just want to settle for “like”. If you really want your career, your brand, your company or even just your “self” to achieve its highest potential then you absolutely must remember: we have unrivaled power to succeed when we make a choice to belong to one another and let the love in.

Photo credit: http://www.wallart-direct.co.uk

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Categories: Business and Culture, Consumer Anthropology | Tags: , | 2 Comments

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2 thoughts on “Getting Down To Business By Letting The Love In

  1. Pingback: Business Baby xoxo | .L.I.S.A.

  2. I am slowly coming to see how the sentiments you’re expressing here about love and work are true. I know you posted this a while ago, but it’s really resonating with me for my work right now. Having said that, I’d love to consider myself a cultural strategist at work. Maybe I already am …

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