I am a social scientist (Anthropologist and Sociologist) who works in the field of marketing and advertising. For the last 17 or so years I have helped companies be more human by giving them a perspective on how to understand the humans they serve.
I also am eternally enamored by humankind – for better or worse. I think it’s important for all of us to, on occasion, frame or reframe the way we look at other humans – to truly seek to understand before judging and to ultimately realize we all belong to one another.
Humans are silly creatures – spiritual beings walking around in skin suits trying to get through this “thing called life” the best we can. I started this blog many many years ago as an experiment in anthropological observation – taking a tongue-in-cheek approach to creating somewhat ethnographic but mostly “editorial” observations about my day to day human experiences. The goal – to make an anthropological perspective accessible to anyone who is interested, instead of just my professional peers. I’d tried a blog like that before. It’s boring.
In any case, I have evolved this platform over time to begin including professional articles I’ve published elsewhere so folks can see how this kind of insight gets applied in the private sector…and ultimately how the companies you buy stuff from use social science to inform their strategies to get you to buy more stuff. 😉
I hope you enjoy the mishmash of my brain and ideas here.
And I encourage commentary from the blogging community, because human observations only have meaning if assigned it by other humans. I am deeply interested in the meaning others find out there. So, please share.
For professional consulting and media inquiries, you can find me on linkedin https://www.linkedin.com/pub/jamie-gordon/1/181/b7 or email me: firstname.lastname@example.org