Author: thenarcissisticanthropologist

consumer anthropologist, brand strategy professional, professional "human".

Humans of The Willamette Valley: A Celebration of Life

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Several weeks ago I had the opportunity to visit Portland, Oregon for the very first time and take an unexpected "side trip" about 90 minutes north to a town called Jefferson - which is located in the Willamette Valley.  To the hipster-come-borgeois bohemian "metro area" dwellers (not unlike myself), the Willamette Valley is the place where … Continue reading Humans of The Willamette Valley: A Celebration of Life

It’s A Revolution! The Resurgence of Vinyl and Being Present

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I was raised on great music. Music we listened to in our "den" - usually on vinyl or cassette (once my older brother became a teenager and got a "Boom Box") but still mostly on Vinyl.  My parent's collection of Jazz and 70's rock and Folk was a university course in music appreciation. I was … Continue reading It’s A Revolution! The Resurgence of Vinyl and Being Present

Motherly Advice from an 82 Year-old Beer Lover

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The original post for this article can be found  here:  http://www.letsgraba.beer/post/118477180588/motherly-advice-from-an-82-year-old-beer-lover, a Tumblr page dedicated to the love of beer. I have been conducting anthropological research on the culture surrounding beer and will be contributing regular content to their page as a result of this sponsored fieldwork.  I couldn't be more thrilled that the first … Continue reading Motherly Advice from an 82 Year-old Beer Lover

Honoring America’s Love of Beer

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As with most things in a narcissistic anthropologists life, our emerging passions become contextual obsessions of sorts. We believe that if we have an affinity for something, then there must be a rich cultural significance around it – and we will stop at nothing to find and share that anthropological enthusiasm with our fellow humans. … Continue reading Honoring America’s Love of Beer

Is Customer Social Responsibility The New “CSR”?

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Sometimes work and life go together.  For Narcissistic Anthropologists like me, this phenomenon happens more often than not. For the last several months I have been building momentum as a partner at Culture Agency in Atlanta, GA.  In the new year we made an official commitment to, at all costs, only work with clients and … Continue reading Is Customer Social Responsibility The New “CSR”?

Kindness As Cultural Currency

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The other day I was having a chat with a few “fellow travelers” - one of whom is a C suite executive for a pretty big global company. He had been dealing with a lot of management stress and in-fighting amongst his leadership team and was talking about a call they had over the holiday … Continue reading Kindness As Cultural Currency

Creating The Culture That Will Change The World

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  I've had a bit of an absence from the blogosphere lately.  Not for lack of inspiration and desire to pontificate on the quirks of consumer culture - but because I have been busy trying to figure out a way to save the world.  Okay, so perhaps it's a bit Narcissistic to think that a … Continue reading Creating The Culture That Will Change The World

Coca-Cola Life Launch: Inspired Creative

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Now that this product has hit the shelves in the U.S. I’m doing a “Throwback Monday” to honor product innovation and marketing that makes the universal grade…

The Narcissistic (American) Anthropologist

Growing up comes with a number of sacrifices that double as blessings.

One: starting to pay more attention to your diet and your health. It’s the right thing to do and comes with it’s rewards: a better quality of life so you can enjoy your adulthood with minimized physical discomfort.

Two: having kids. They uproot your entire world and lifestyle. You forget what it’s like to sleep for the first few years and basically give up your privacy and sanity. But it’s totally worth it and from what I hear the most rewarding sacrifice their is.

Coca-Cola has recently launched a Coke for said grown ups (in Argentina – but coming soon to the US)- a low calorie Come made with Stevia instead of artificial sweeteners. The target: adults if a certain life stage who still want to enjoy but know they need to start thinking more seriously about their…

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Leaving the Scene of an Accident with Personal Injury

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It is a crime to leave the scene of an accident where personal injury resulted and without leaving your identity, address and registration information of your vehicle, if this happens, the person would definitely need to to face trials, and may need a specialized Personal Injury Attorney as backup. Massachusetts General Laws Chapter 90, Section … Continue reading Leaving the Scene of an Accident with Personal Injury