Corporate Culture

What’s the Real Point of Brand Purpose? A Perspective on Purpose Alignment and Activation

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This post was originally published for my business, Culture and can be found here

Having spent the last 16 years working with a cornucopia of legacy brand and marketing organizations, helping them connect with their customers and develop truly relevant innovations and communications, I’ve seen the business mindset evolve in so many positive ways.

At some point in recent business history, there was a demonstrative shift in consumer brand (and b2b) corporate culture. Affirmed by studies and books like Grow, by Jim Stengle – the humans that drive the performance of brand and marketing organizations have been realizing the imperative of integrating not just business performance, but purpose, in to their success metrics.

But why is “purpose” so important (and what exactly does it mean) when it comes to the business of marketing and consumer products?

Humans perform at their best when they are motivated from a purpose-driven mindset.

Purpose is what allows people to love what they do.

Love is the force that compels us to belong to one another and relentlessly work towards collective success, fueling:

  • Business performance and sustainable growth
  • Social impact and positive influence on humanity
  • Personal wellbeing of employees and a thriving workplace family

A mindset is a set of values and principles that shape our ay-to-day behavior and routines.

A company or brand’s true purpose is that articulation of love as it is brought to life by the mindset of its most engaged employees

That means it is the embodiment of the shared values and principles that determine how they engage with the world and why they devote mind, body and soul to your company every single day.

The path to purpose alignment and activation starts by asking a few very big questions:

  • Does your company or brand have an articulated purpose or set of values written in to its charter / mission / vision?
  • Was the process of arriving at that purpose inclusive? Did it engage employees and stakeholder
  • Is that purpose being activated to its fullest potential?
    • Does it drive employee/ stakeholder morale, culture and engagement?
    • Is purpose integrated in to performance metrics?
    • How is that purpose translated in to business operations and supply chain strategy?
    • Does your brand’s purpose drive customer / consumer facing communication and engagement?
    • Do the values brought to life in your purpose align with the shared values of your best customers?
    • Are innovation and strategic growth initiatives fueled by a commitment to your brand’s purpose?
    • Can you connect purpose metrics and KPIs to a measurable impact on business performance?
  • Where is there from for improvement and how might that affect your business?

If you are one of the amazing companies or brands (like Patagonia, for example) who is already authentically checking off most or all the purpose criteria above, then I take my hat off to you.

If you’re not – the good news is it only gets better from here. And the team here at Culture can help. We know a thing or two about how to understand the values that motivate people and put them into action that drives business growth and builds brand love.

One thing we know about purpose in particular is that people support businesses that share their values.

Corporations and brands are collections of people whom, when working from a purpose-driven mindset, create businesses people love.

So to all my family of marketers and brand warriors who are putting their heart and soul in to their work every day, what are the ways you see the love in your company or brand’s engagement with the world and what are the possibilities if that purpose was truly leveraged to its fullest potential?

Your brand does have the power to change the world – and thrive in the process.

What is your highest order vision for the future?

Let’s make it happen.

 

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Categories: Corporate Culture, Uncategorized | Tags: , , , | Leave a comment

My Future Dream Job: DEO

And by dream job, I mean – this is the role I will create for myself. It’s all about self-authorship and the image below is the “cloud” of my life.
I am reading Rise Of The DEO  by Maria Giudice and Christopher Ireland as research for a client white paper I am writing on prioritizing macroforces and identifying trends in the “golden triangle” of business, government and civil society (NGOs, etc.).

It’s my favorite time of year when my most forward-thinking clients call me to use their remaining budgets to help their organizations think more critically about their business strategy by getting a sociocultural perspective on “whats going on out there” , “does it matter to us” and “if so, what should we do about it”.

In this case I am thrilled to find that, despite my frustration  of late with the misguided grind and the slow pace of change among corporate leadership (those Boomers just can’t seem to get with the program!  😉  ),  I can remain affirmed that my way about the world is not just a whimsical cartoon drawing flitting about  and disrupting an otherwise very carefully constructed  and delicate matrix, but indeed at the apex of change.

So, go forth ye dreamers, risk takers  and socially aware people-persons – you are on the right track and I hope to work with you at the end of the rainbow and the beginning of the next big thing

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Categories: Anthropology, Consumer Anthropology, Consumer Culture, Corporate Culture, Culture, pop culture, sociology, Trends, Uncategorized | Tags: , , , , , , , , , | Leave a comment

From The Mouths of Millennials: Why They Are Awesome!

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Since the day I walked into my first job as a consumer culture researcher and brand strategist,  the number one “target” for the roster of companies on my client list was Millennials.  Then:  tweens and teens ready to enter the working world and start driving cars –  but influencing the spending of their parents in a big way all around.   Now:  a final generation of teens all the way through a bustling populace of full-fledged adults, many already in their early to mid thirties.

This is a generation that has been pined over,  studied and marketed to for over a decade.  Brands have been coveting their share of wallet, and HR departments have been scrambling to figure out what to do with this workforce who by most counts is vastly different from their boomer predecessors.

On the flip side – Millennials are not immune to the scrutiny they have been receiving, growing up under a digital, big-data  microscope.  Many Millennials have taken on the task of examining themselves and relaying the blogosphere their impression of the world they have been raised up in and points of view on their place in it.

Some of my favorite Millennial-authored blogs include:

So Called Millennial , written by Rachel Gall, who is also the editor in chief of Life of a Mom-ennial  for Monogram Magazine .

James’ Room  and American Males  for a Millennial male perspective.

Entitled Millennial , a blog that started as a project geared at examining and redefining the term “entitlement” – one often used by boomers and older adults to describe what they see to be the main “fault” of this up and coming generation.

And yet another, which I am showcasing today:  Working Self – a blog by Millennials for Millennials dedicated to conversations about creating meaningful work.

In the article I have re-posted below, the conversation is an empowering Millennial perspective on whats shapes their attitudes toward life and work – an essential read for any employer seeking to lead with empathy in their attempt to grow a happy and productive Millennial workforce:

7 Habits of Awesome Millennials: A Guide to Understanding Gen Y

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Today’s guest post in the Millennial Perspectives series comes to us from Debashish Das of Quit, Be Free. I had the good fortune of being placed in a triad with Debashish during Jenny Blake‘s Build Your Business course last May and we’ve been supporting each other ever since!

The world knows us as millennials, yet there’s no clear definition of who is or is not a part of Gen Y. Depending on who you ask, millennials are born somewhere between 1977 and 2003, but no one can agree where to end or begin.

In any case, millennials are a recent addition to the society, and everybody is trying to get their head around the puzzle that is Gen Y.

Why are they so unhappy? Why are they always glued to their phone? Why can’t they stick to one job? Why do they want to leave everything behind and travel the world? The truth is that we are different, as is our way of looking at the world.

Millennials are no longer the future, we are already here, now. And we cannot be ignored.

If you’d like to know what makes us the in-your-face, world-shaking, agents of chaos, read on.

1. Global Connectors

Anyone who is familiar with Gen Y knows we are addicted to social media. There’s a reason for that. We were right there when internet changed social interactions. While other people complained about the way the world was changing, we took to social media like fish to water, embracing a digital world that was free from the prejudices of society.

Without the barriers of language and culture, we shared our thoughts, ideas, and lives with people from across the globe. Millennials became the first true global citizens. Our food, hobbies, work, and lives are a colorful kaleidoscope of influences from around the world.

Millennials have truly shrunk the world. Social media is our connection to this new world.

2. Defiers of Status Quo

Never ones to take things at face value, millennials are accused of being rebels, a charge we readily confess to. If no one was out there doing things differently, sticking to the known ways, we would still be living in the dark ages. We push the boundaries to see what’s possible. We’re forces of social change.

Even though we are not the victims, we feel for humanity. We believe in a world without discrimination and accept all people as one. We defy status quo because we believe there is better future for all of us.

3. Serial Experimentalists

On the surface, our behavior might not make sense:  jumping jobs, buying gadgets every few months, or pursuing a new project every year. To the world, we might seem like overgrown five-year-olds. Underlying the behavior, however, is a belief in the power of growth. We do not live by the time-tested rules because we believe in living our dreams today.

We seek new things because new is the symbol of progress, an indicator of growth. And growth never comes from the known or the comfortable. It comes from exploration, making mistakes and learning from them. We are willing to fail to be able to learn something new.

We experiment to fulfill our desire for growth, because that is what makes us truly come alive.

4. Fearless Artists

Creativity is our middle name. With the power of the internet and the ready audience of a digital society, we do not hesitate to unleash our creative potential.

Sharing creative gifts with the world is no longer limited to a privileged few. Millennials know the value of their own creativity and are not ashamed to share it fearlessly with the world. Kickstarter funds books and products; Youtube sponsors individual video creators; smartphones and DSLRs make traditional photo studios defunct; not to mention the collapse of record labels and the publishing industry.

All proof of the fact that creativity is appreciated when it is authentic and original. We believe in the creativity that resides within each of us and are not afraid of showcasing our hidden talents. Being a millennial means not letting the world tell us that we are being stupid for wanting to be a writer, singer, or a painter. It means embracing our inner artist and creating our own unique art every day.

5. Real Life Explorers

World travelogues are blossoming all over the web. Some of the most jaw-dropping Youtube videos are captured by personal digicams. Blogs about breaking free from the routine of nine to five and traveling the world are gaining followers like crazy.

For millennials, the whole world truly is an oyster, and one that we seek to explore every inch of, whether by bungee jumping in Queensland, getting lost in the grand bazaar of Istanbul, learning to cook Thai cuisine in Bangkok, or riding a motorcycle on the world’s highest motorable road in Leh, India.

Our thirst for adventure is insatiable. We live for experiences. Especially the ones that take us outside our comfort zone. We do not plan for vacations after retirement. If we want it, we go and do it. It is one of the defining traits of a millennial.

To us, life is not about making bucket lists, it’s about going out there and living them.

6. Economic Revolutionaries

Venture-funded start-ups are old news. The new age of entrepreneurship is here, heralded by the small online businesses and bootstrappers, and millennials are leading from the front.

We want to be rich, and are not afraid to say so. Selling our soul in exchange for chump change is not our style. We want to do things we want, whenever we want, and provide for people we care about while not being slaves to a paycheck.

If we do the same thing that our parents did, and their parents did, how can we expect to live life differently from them? Big dreams require big money. And we want those disproportionate results.

To us, being rich means living life on our terms. Money is not a motivator, but nor do we call it the source of all evil. We seek to make money because it gives us the power to choose how we live. Living a millennial lifestyle is about living with passion, doing what we love, and making money along the way.

7. Freedom Fighters

Underlying all these traits and connecting all these habits is our deep-rooted desire for freedom.

Freedom has no common definition and is absolutely individualistic but it is what lies at the very core of being a millennial. We define our own freedom and take responsibility for it. It’s also the source of our greatest fears. Living a life defined by society, not being able to explore who we truly are, conforming to social rules, and becoming part of the system frighten us to the core. A millennial will fight till the dying breath to avoid anything that is a threat to freedom.

The simple truth is, if you seek freedom in life (whatever its meaning for you), you are a millennial at heart.

This is not a manifesto for why millennials should rule the world. Nor is it a plea for understanding our plight. This is a statement of facts and an effort to show what makes Gen Y tick.  We know we have faults, entitlement issues, and an attitude problem. But we’re also ready to change and adapt.

We’re willing to meet the world halfway. If only the world understood the language we’re speaking.

Categories: American Culture, Anthropology, Consumer Anthropology, Consumer Culture, Corporate Culture, Culture, Generation Y, Marketing, Millennials, pop culture, sociology, Uncategorized | Tags: , , , , , , | 6 Comments

Embrace Your Pain

I really enjoyed this Millenial-perspective on embracing the power of personal growth. Yet another affirmation that this generation is going to do something good for themselves and the world…

Categories: American Culture, Consumer Anthropology, Consumer Culture, Corporate Culture, Culture, Generation Y, Millennials, Uncategorized, Well-being | Tags: , , , , , , , | 1 Comment

Sociology of Style Shout-Out to The Class of 2013: The Changing Course of The American Dream

Today’s blog is the latest taken directly from Sociology Of Style

 

Bling My Dream:
The Changing Course of the American Dream

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The class of 2013 recently threw up their hats. Now, as they polish their resumes and transition into the workforce, some employers are less than enthusiastic about the current crop of recruits, characterizing them as entitled, overly confident multi-taskers with a poor work ethic. Ouch.

We love to lament the perpetual “decline of civilization.” Some blame media, while others blame materialism (not that the two are mutually exclusive). But does having “too much” make for a society of depraved citizens? Sure, we have “more” than our parents’ and grandparents’ generations — but so did they. That’s the American Dream, right?

Traditionally, the American Dream included owning a home, going to college, giving your children more than you had (or general upward mobility). To some extent, that vision persists — only it’s starting to look and operate radically differently.

The very notion of “ownership” has been revamped into a growing preference for a shared economy, with consumers engaged in a culture of co-ownership with everything from cars and dogs to homes and handbags. The value of a 4-year university education is in question, as the higher education bubble seems destined to burst. And now, even virtual goods can build your Klout score. So how do we mark and recognize upward mobility in a college-optional world of shared consumer possessions? How is status established and rewarded if traditional indicators are subverted and reimagined? Does this mark the end of the American Dream as we knew it?

It’s not that the U.S. has become one big commune. Far from it. The recent reappearance of Gatsby is a tricked-out reminder of our continued fascination with opulence and class, and the blurrily bedazzled line between superficiality, greed, and success. We know that purchasing designer, luxury goods has been linked to insecurity, but that does not mean it isn’t also socially rewarded.

And that’s to say nothing of the irresistible beauty of abundance: “One of F. Scott Fitzgerald’s points is that beautiful things in abundance can produce a powerful aesthetic response, akin to the sublime.” Humans — and Americans in particular — gravitate toward abundance. It is both a survival mechanism and a socio-visual proclamation that “I have arrived.”

So while the class of 2013 may present a new set of challenges to future employers, they also embody a compelling twist on our traditional values. The American Dream is alive and well. Its current incarnation is a peculiar hybrid of narcissism and a flourishing collective consciousness.

For the rest of this article, including how to “reimagine and acquire your own version of the American Dream, click here to go to this article on Sociologyofstyle.com

Categories: American Culture, Anthropology, Consumer Culture, Corporate Culture, Culture, Generation Y, Millennials, sociology, Uncategorized | Tags: , , , , , , , , | Leave a comment

Hypepotamus: The Atlanta Creative Class Creating Their Own Empowerment Platform

My favorite thing about the Creative Class as a growing sub-culture, economic force and general psychographic is the mindset that you don’t have to change the system from within the system. Rather, you change the system by inventing a new one!

Kevin Wallace  and Health Hyneman are both native Atlantans, entrepreneurs and innovators with proven business success who are vested in their home town and in its future – as well as the future of other talented young entrepreneurs  in Atlanta.  They saw a problem:  a city that houses and produces a TON of talent in design, coding, storytelling, innovation and other consumer-facing content-development careers, but ends up losing them.  Why?  Because there is not a support system there to empower them, connect them to one another and to the local marketplace.   They wanted to help.  So they decided to share their success by creating a space to help them and connect them, so they could create the change they wanted to see.

Here is a note from their “About” page that gives you a window into their inspiration

“Atlanta has great developers, designers, storytellers and innovators. Many of these guys don’t even know the other exists or that she’s in school or working just down the street. Most of these guys don’t realize that there are great startups in Atlanta that are in need of the skills and expertise that they posses. These same startups don’t know that some of the best creative schools are in town. Sadly, many of these guys end up leaving Atlanta because they aren’t aware of the resources and opportunity that exists nearby.

We continue to encounter these issues, whether as mentors to Atlanta startups, through conversations with both random and filtered students or while recruiting for our own business (bootstrapped e-commerce startup scaled to agile, customer-centered, multichannel platform). We see this lack of awareness as a major problem in Atlanta, and a roadblock to having a collaborative community that both supports it’s startups and attracts more resources.

This is a self-fulfilling problem that needs a long-term, self-fulfilling solution. We see this happening from the ground up through awareness, collaboration and education of the students, schools and startups of Atlanta. This solution requires a central, agile space for creative collaboration and education, with passionate, dedicated entrepreneurs as the heart, as well as a digital platform to enable discovery, connectivity, education, validation and storytelling.”

I see innovations like this popping up all over the country and it’s a trend that gives me hope that Millennials in particular don’t have to settle for the hand that’s been dealt to them.  Their American Dream may have turned into a bit of a harsh reality, but the good news is a new reality is underway…empowered by a new perspective for a new era being ushered in by our “Conceptual” Economy.   It looks like this whole “empowerment” trend is really taken off – creating a new game that encourages everyone to play so everybody wins!

For more about Hypepotamus, visit their website HERE.

Categories: Consumer Anthropology, Consumer Culture, Corporate Culture, Emerging Workforce, Generation Y, Millennials, sociology, Trends, Uncategorized | Tags: , , , | Leave a comment

Office Acculturation – Rewind – Art Immitates Life?

As put by one of my “Cultural Creative” respondents in this week in  a research project I am working on:

“This video about sums up that cubicle world we all too are familiar with at times”…

Avicii vs Nicky Romero – I Could Be The One (Official Music Video)

Categories: Anthropology, Art, Art and culture, Consumer Anthropology, Consumer Culture, Corporate Culture, Culture, Music | Tags: , , , | 2 Comments

Meetings About Meetings: The Culture of Getting Things Done (Or Not) Through Collaboration

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Did you know that there are over 11 Million meetings every day in the U.S. alone and that 80% of them fail to achieve their stated objectives?

Shocking? I’m going to venture a guess that nobody is floored by this statistic.

I learned this fast fact among others things about why meetings fail and what to do about it in a training session on meeting organization and facilitation skills that I, in turn, trained my team on.

I remember being out drinking last night (preparing for my big day) and trying to explain to one of my friends that I was going to spend the morning leading a meeting about meetings. I think it made her spit up her gin and tonic and nearly spun me into an existential crisis.

But after the session was over today I realized how important it really is to teach people how to properly generate ideas and how to listen….and that there is actually a “right” way to do it.

I would say there are a lot of sociological and anthropological factors in U.S. Corporate protocol that have created a routinized system of unproductive meeting culture, such as:
– hierarchy: we tend to place value on rank and the clout that comes with it in our business organizations. Rather than fostering a culture where people “down the ladder” are allowed to question, we tend to favor cultures of deferral to senior team member’s ideas. Like in military culture, there is this air of insubordination that comes with challenging the opinions and egos of those who are in a higher echelon. This is why so many companies are so slow to change – because nobody wants to stick their neck out for fear of being a troublemaker and potentially losing their influence at their organization or, worse, losing their Job.
-Limiting access to time: we stay so “busy busy” that we tend to seek to want to take as little time as possible for meetings so that we can “get actual work done”. What happens is we end up skipping the necessary steps to actually inspiring and truly considering and building on new ideas before we accept or reject them. So, we tend to make snap decisions and / or end up not landing on the right set of next steps because we are in a hurry to move on to our next meeting or task. What this does is end up necessitating yet another unproductive meeting – and the process continues in perpetuity. It also leads to the next culture killer…..

-Devaluing listening skills:  we tend to speak to be heard and only listen to the degree that we feel a topic is personally relevant to us.  We have forgotten how to not only hear, but truly understand another person’s point of view and find ways to nurture ideas by building on them.  Because of this we end up rushing to judgement on whether or not to accept or reject new ideas before really giving them proper consideration.  It tends to halt progress in it’s tracks because we don’t feel like we have “time” to hash things out constructively.  We value making decisions and being “right” (without risking too much) more than we do “seeking first to understand and then be understood”.   We have forgotten how to listen with our whole mind and heart.

-Stigmatizing “fun” in favor of formality:  we tend to feel like work should be something very serious that we don’t necessarily enjoy but get done because it has to be done.  We forgo levity for the sake of putting our nose to the grindstone and getting things done.  We have our meetings at conference room tables and limit activities to conversation rather than idea generation.   We don’t allow for stretchy thinking because we worry that too much creativity might lead us down some dangerous unknown path…or we fear that we are not capable of creativity.  But if we actually allow ourselves to incorporate a little bit of structured playfulness and imagination into our meetings, we get a chance to discover our potential again and unlock parts of our brain that we don’t use.  Remember – we develop really rapidly as children and part of that development is related to play and enjoyment.  We retain things that we enjoy the most.  Why don’t we apply that enjoyment to our work?

The style of meeting facilitation I have been teaching is all about lateral thinking, creating an open and comfortable environment, more productive listening and actually taking the time to go through a results and accountability-orientated process.  And it’s good to see  both younger and older team members getting excited about collaborating and realizing that you CAN get stuff done in meetings if you re-adjust your priorities a little.  If we suspend our cultural rules about seniority and efficiency for just a little while and embrace a nice slow-roll where we can all enjoy the ride on the same level, we may just evolve in the process.

Categories: American Culture, Anthropology, Corporate Culture, Culture, Emerging Workforce, sociology, Uncategorized | Tags: , , , , , , , , , , , , | Leave a comment

This one is for my “older” friends and colleagues who are having trouble adjusting to working with Millennials. Our ability to understand is only limited by our vision – and I love it when vision is put in perspective by the ones being observed. Enjoy!

So-Called Millennial

I’m not surprised when a millennial is able to sum up a grand observation about our generation. The more I learn about, and write about my generation, the more I notice similar observations, and a sense of cohesion of attitude with my peers. But I am pleasantly surprised when someone from a generation ahead of us is able to “get” millennials. The recently published Forbes article Millennials Will Inherit the Earth by Michael Schulze (Senior Vice President, Retail, SAP) has great observations into millennials, as well as ways for older generations to understand, and relate with them.

Here are some great quotes from the article, and my response:

1. The generational disconnect. As leaders of industry, we need to seek ways to understand and engage them, to teach and to learn from them.”

Millennials are here to stay, we are large in numbers and we’re changing the country…

View original post 607 more words

Categories: American Culture, Anthropology, Consumer Anthropology, Consumer Culture, Corporate Culture, Culture, Emerging Workforce, Generation Y, Millennials, sociology, Uncategorized | Tags: , , , , , , , | 2 Comments

On The Gender and Feminism Debate: What does “Having It All” Really Mean?

feminist1

After reading todays’ today’s Sociology of Style blog on the active gender debate and female self-sabotage before I even had my first cup of coffee, I had a lot of opinions and questions swirling around in my brain.  But I had a full day of work to do that required said brain so decided to leave a comment per the request in the blog for female readers to  to share a story about how we “style” our own lives and let it go.

As I wrapped up my work for the day I realized I still had my blog on the agenda before I could hit the gym for some much needed (according to my wife) cardio.  I didn’t want yet another day to pass with a re-blog, so I made myself think about what issues of the day were hitting home enough to provide a sociocultural perspective.  So, I decided to read one of the links in the SOS article to an Atlantic.com piece by the now vilified-by-feminists Anne-Marie Slaughter on Why Women Still Can’t Have It All .

While reading it I was trying to be objective and really take in her points on the gender debate and how Women really are in double jeopardy if they think they can “have it all”.   I thought about my gender studies classes and the debates I would have with other women in college and grad school about the realities of gender inequality in our culture.  Believe it or not, I had to spend a lot of time convincing even some super-educated women that there was actually still basic problems like a lack of equal pay for equal work out there (and had data to prove it)!  I started reeling about gender roles and the social construction of gender and the responsibilities of both men and women to be “feminists” and so forth down the rabbit hole.

Then I took a step back for a minute.  I realized that the idea of “having it all” was one concept I was probably having the most trouble with.  If you ask anyone engaged in the feminist debate, they will define that as the ability to climb the corporate ladder and have a successful career (with all the monetary and status trappings) while still having a fulfilling home and family life, including raising well-rounded children.

Perhaps the issue isn’t so much that women can or can’t “have it all”, but rather that our concept of what constitutes a fulfilling life is a bit out of date and maladaptive to the way we live today and the ways we will need to adjust our lifestyle in order to sustain our human existence in the future.  Maybe the goal shouldn’t be “high-powered career” / full-time job and kids at home?  Maybe we create a new system to deal with the demands and aspirations of modern life that involves placing more value on flexibility of lifestyles and reciprocity (e.g. “it takes a village”) and less on climbing the socio-economic ladder.  Perhaps we will evolve into a culture where work ethic and “life” ethic are equally important and we don’t create corporate cultures that place an excessive burden on our time and energy.

Maybe we will empower the next generation to follow their passions and find ways to make careers out of them rather than encouraging them to “go to school and study business  / law” so they can have a “real job” or “backup plan”, presuming it will be too tough to earn a living or lead a satisfying life by immersing in the things you are truly interested in, which for many is the arts or humanitarian endeavors or sports or the outdoors, etc.

In any case, I encourage us to take a momentary step back from the myopia of the gender debate and consider the bigger picture of what makes for a life well lived.  I think then the gender issue might become irrelevant as we stop seeing the world through an outdated purview.

Categories: Anthropology, Consumer Anthropology, Consumer Culture, Corporate Culture, Culture, Emerging Workforce, sociology, Uncategorized | Tags: , , , , , , , , , , , | 4 Comments

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