What’s the Real Point of Brand Purpose? A Perspective on Purpose Alignment and Activation

This post was originally published for my business, Culture and can be found here Having spent the last 16 years working with a cornucopia of legacy brand and marketing organizations, helping them connect with their customers and develop truly relevant innovations and communications, I’ve seen the business mindset evolve in so many positive ways. At some … Continue reading What’s the Real Point of Brand Purpose? A Perspective on Purpose Alignment and Activation

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My Future Dream Job: DEO

And by dream job, I mean - this is the role I will create for myself. It's all about self-authorship and the image below is the "cloud" of my life. I am reading Rise Of The DEO  by Maria Giudice and Christopher Ireland as research for a client white paper I am writing on prioritizing … Continue reading My Future Dream Job: DEO

From The Mouths of Millennials: Why They Are Awesome!

Since the day I walked into my first job as a consumer culture researcher and brand strategist,  the number one "target" for the roster of companies on my client list was Millennials.  Then:  tweens and teens ready to enter the working world and start driving cars -  but influencing the spending of their parents in … Continue reading From The Mouths of Millennials: Why They Are Awesome!

Sociology of Style Shout-Out to The Class of 2013: The Changing Course of The American Dream

Today's blog is the latest taken directly from Sociology Of Style   Bling My Dream: The Changing Course of the American Dream The class of 2013 recently threw up their hats. Now, as they polish their resumes and transition into the workforce, some employers are less than enthusiastic about the current crop of recruits, characterizing … Continue reading Sociology of Style Shout-Out to The Class of 2013: The Changing Course of The American Dream

Hypepotamus: The Atlanta Creative Class Creating Their Own Empowerment Platform

My favorite thing about the Creative Class as a growing sub-culture, economic force and general psychographic is the mindset that you don't have to change the system from within the system. Rather, you change the system by inventing a new one! Kevin Wallace  and Health Hyneman are both native Atlantans, entrepreneurs and innovators with proven … Continue reading Hypepotamus: The Atlanta Creative Class Creating Their Own Empowerment Platform

Meetings About Meetings: The Culture of Getting Things Done (Or Not) Through Collaboration

Did you know that there are over 11 Million meetings every day in the U.S. alone and that 80% of them fail to achieve their stated objectives? Shocking? I'm going to venture a guess that nobody is floored by this statistic. I learned this fast fact among others things about why meetings fail and what … Continue reading Meetings About Meetings: The Culture of Getting Things Done (Or Not) Through Collaboration

This one is for my “older” friends and colleagues who are having trouble adjusting to working with Millennials. Our ability to understand is only limited by our vision – and I love it when vision is put in perspective by the ones being observed. Enjoy!

So-Called Millennial

I’m not surprised when a millennial is able to sum up a grand observation about our generation. The more I learn about, and write about my generation, the more I notice similar observations, and a sense of cohesion of attitude with my peers. But I am pleasantly surprised when someone from a generation ahead of us is able to “get” millennials. The recently published Forbes article Millennials Will Inherit the Earth by Michael Schulze (Senior Vice President, Retail, SAP) has great observations into millennials, as well as ways for older generations to understand, and relate with them.

Here are some great quotes from the article, and my response:

1. The generational disconnect. As leaders of industry, we need to seek ways to understand and engage them, to teach and to learn from them.”

Millennials are here to stay, we are large in numbers and we’re changing the country…

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On The Gender and Feminism Debate: What does “Having It All” Really Mean?

After reading todays' today's Sociology of Style blog on the active gender debate and female self-sabotage before I even had my first cup of coffee, I had a lot of opinions and questions swirling around in my brain.  But I had a full day of work to do that required said brain so decided to … Continue reading On The Gender and Feminism Debate: What does “Having It All” Really Mean?