Want to hear how social science translates into the business of marketing and brand strategy? Check out this interview and podcast (link at the bottom) on C Suite 2.0: Culture Trumps Strategy
It's no secret that in the food industry, whether you are selling fruit or fried snacks, "the selling of food matters as much as the food itself. A little bit of marketing strategy goes a long way (something I would know a few things about) and the companies who make the stuff you buy spend … Continue reading Is The Food Industry in America Ready To Start Paying Its Karmic Debt?
I continue to be pleasantly affirmed by blogs like this one that influence my point of view on Millennials and keep my “Millennial Expertise” informed and in check. Well done.
As you may have inferred from the title of this blog, Entitled Millennial, I do not know struggle. Please indulge me as I try to clarify that statement within this piece. And why, perhaps more importantly, despite not knowing struggle this does not bar me and other Millennials from expressing our thoughts.
I do not know what struggle means, I have seen it but never tasted. I have heard it, but never lived it. I have passed it by, but never really stopped. And the thing is that, many of my fellow Millennials don’t know the first thing about real struggle either.
What do I mean by real struggle? I suppose it’s probably best if I try to define what I mean before people get defensive. Real struggle is not knowing where you’re going to sleep at night, real struggle is not knowing how you will feed yourself or your…
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I know what you're thinking: "I've got too much to do to be spending time reading this blog". You, like most worker bees probably wake up checking emails, call a latte on the elevator "breakfast", work through lunch and spend way too many hours at your desk or running to meetings - followed by an … Continue reading Score One For Perspective: Science Proves Relaxation Makes You More Productive!
Part of the glamorous life of many corporate professionals is the business trip - pulling on your traveling pants and heading to client meetings, conferences, focus groups and other such adventures. It's a life that young professionals aspire to and get tired of by the time they are in their late twenties. Many people envision … Continue reading Office Acculturation 108: Business Travel Rituals and Protocol
I am the first to admit that the road will be a lot better off when I am behind the wheel of a car that drives itself. I am a terrible driver. It's True. Luckily I have only been involved in minor accidents (with stationary objects or rear-bumpers - no truck and tractor trailor accident), … Continue reading Self Driving Cars: What Is The Ultimate Impact of Low-Effort Mobility?
I look around at the people in my life that I have worked with or been friends with an I see a lot of overachievers and people who hold themselves to pretty high standards. As I hold a magnifying glass to the state of mind / body / soul of those folks (including myself), I … Continue reading Are We Making Ourselves Sick By Holding Ourselves to Out-Of-Context Standards?
Once upon a time I worked at a brand strategy and innovation company for a guy named Rich and alongside a couple other guys named Brandon and Oliver. They are big thinkers, expert "do-ers" and all-around holistic strategy practitioners that believe we can use the power of brands and business to make the world a … Continue reading Consumer Is A Four letter Word: A “Culture” Perspective
This just in: blogs do not contribute to value creation. So I've just recently heard on an otherwise very constructive conference call. Apparently - from a corporate culture perspective - by attempting to create cultural commentary on topical issues relevant to everyday humans, one essentially cheapens the value of their intellectual capital. Therefore, spending 30 … Continue reading This Is My Lunch Break: The Perceived Non-Value Of Blogging
The culture of an office environment is full of nuance, as elaborated on in previous posts. Today's topic covers the rapidly evolving signification of seating arrangements in such offices. There is a distinct tradition with some differences depending on the industry or nature of the business than a specific office serves. Here are some examples: … Continue reading Office Acculturation 107: The Signification of Seating Arrangements In Workplace Habitats