Why Coke’s “America The Beautiful” Superbowl Ad Brought Out America’s Ugly

Let me start by saying that I may be a few day's late to this party having been engaged in other life event activities over Superbowl Sunday and not having turned on a television until last night.  Why? That being said, I am aware that I apparently missed a doozy of a backlash against one … Continue reading Why Coke’s “America The Beautiful” Superbowl Ad Brought Out America’s Ugly

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Breaking Breakfast News: Froot Loops Are All the Same Flavor

When I’m at home, I always take time to prepare my own food, I have always been into cooking and even get the Ivy and Wilde homeware for it, but sometimes life just happen and with work and the kids, we don’t always have time to prepare the food, in those time is when cereal come in the picture. And here I sit, a dejected consumer anthropologist, believing I had mastered the system of flavor-by-color. For years I have coded my candy flavors by color: red, blue, orange- knowing full well that they didn’t deserve their “fruit flavor” designations but that the dyes and chemistry had earned them their own flavor category. Imagine my shock now that it has been revealed that one of my favorite candies – cereal (that’s a whole other blog) has been flavored with LIES!!!!!!

NewsFeed

We hate to be the ones to tell you this, but: you’ve been eating a bowl of lies for breakfast … and you probably liked it.

Turns out that the delicious, multicolored O’s that make up Froot Loops don’t actually represent different fruit flavors. Reddit’s Today I Learned series recently unearthed a 1999 article from the Straight Dope, which confirms that “according to Kellogg’s, all of those delectable loops are flavored the same.”

If you fainted into your cereal bowl after reading that, you’re not alone. We’ve all been misled by those tempting lime green, orange, purple, yellow and red loops into thinking they are lime, orange, grape, lemon and cherry and/or strawberry flavored, when, in fact, they all the same flavor. That flavor? “Froot,” which according to Wikipedia, stems from “a blend of fruit flavors.”

The good folks at Food Beast did some scientific blind testing and…

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Nostalgic America and The South Florida Elderly Consumer

This morning I am heading home from a visit with my parents at the Colony Point retirement community in Pembroke Pines, Florida. It is the second largest (next to Century Village) in the area - located in South Florida, which is home to a disproportionate amount of the East Coast's elderly population. Why? I have … Continue reading Nostalgic America and The South Florida Elderly Consumer

Ugly Sweaters, Other Consumer Christmas Traditions and Their Origins

Did you find yourself online shopping at a place like Ugly Christmas Sweater this season to find the perfect tacky holiday sweater to wear to a theme party?  Did you find yourself wondering when the ugly Christmas sweater party became a "thing"?  I thought Cliff Huxtable (for those who did not grow up in front of the … Continue reading Ugly Sweaters, Other Consumer Christmas Traditions and Their Origins

Thanksgiving and Hanukkah: Giving Thanks For The Fire That Burns In All of Us

I am certainly not even close to catching up to the thousands of bloggers who are talking about this year's first merging of two iconic American Holiday traditions since the late 1800's - Thanksgiving and Hanukkah, also coined Thanksgivukkah, among other cutesy holiday sniglets.Being both American and Jewish (at least by birth on both counts) … Continue reading Thanksgiving and Hanukkah: Giving Thanks For The Fire That Burns In All of Us

From The Mouths of Millennials: Why They Are Awesome!

Since the day I walked into my first job as a consumer culture researcher and brand strategist,  the number one "target" for the roster of companies on my client list was Millennials.  Then:  tweens and teens ready to enter the working world and start driving cars and buying several cars from complete auto loans -  … Continue reading From The Mouths of Millennials: Why They Are Awesome!

Nine Pieces From Ninth Street: Philly street Art

I had the opportunity to spend a few days in Philly this week for the second time in a few months doing some fieldwork. My team and I spent time in several neighborhoods - in people's homes observing life and food culture. I remember before we arrived someone mentioned that a few of the blocks … Continue reading Nine Pieces From Ninth Street: Philly street Art

Atlanta Pride In Pictures 2013

This weekend was the Gay Pride festival in Atlanta - coinciding with National Coming Out Day which falls on October 11th every year. In most of the rest of the country, especially those with the highest gay populations (like NYC and San Francisco, the pride march / parade is typically held the third Sunday in … Continue reading Atlanta Pride In Pictures 2013

Coming Together Over Free Coffee: A Starbucks Political Statement and Marketing Magic

The U.S. political environment is pretty bound up these days with the debt ceiling crisis and government shutdowns, etc.  All the CNN and MSNBC addicts among my readers (I imagine quite a few) are likely well aware.  If you look to your Facebook and Twitter feeds you will likely see lots of griping and general … Continue reading Coming Together Over Free Coffee: A Starbucks Political Statement and Marketing Magic

Breaking Down The Gen Y “Quarterlife Crisis”: A Generation’s Expectations in Context

This weekend I spent some time at happy hour listening to a Millennial friend of mine - who is 34 years old, talk about how she is unhappy in her current career path and experiencing a "mid-life" crisis.   After pardoning myself for the eye-rolling, we had a conversation around self-actualization, goal setting, etc. And I … Continue reading Breaking Down The Gen Y “Quarterlife Crisis”: A Generation’s Expectations in Context