Brain Candy: An Exercise in Knowing Thy Context in The Check-Out Aisle

Checking out at the Whole Foods on my way to a Father's Day lunch I spied (and purchased) this parent-trap: Sharkies Kids Sports Chews. As with most things in life, brand and product positioning (the mindspace a company would like their product to occupy in the mind of the consumer) is all about context. In … Continue reading Brain Candy: An Exercise in Knowing Thy Context in The Check-Out Aisle

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Food Allergy Critical Mass Creates Commerce

The other night I was out to dinner with a friend who works for Atlanta Parent, having just briefed my waiter on the table's allergy and intolerance restrictions (gluten =wife, Soy= me, MSG= both of us) and joked that they should really do a Top Chef "allergy edition" if they wanted to really be on … Continue reading Food Allergy Critical Mass Creates Commerce

A Maladaptive Moo For Modified Milk

Humans have evolved over time to become allergic to many of the foods we eat. I have allergies to soy and intolerances to lots of yummy fruits and vegetables, for instance. Then there are things like wheat and peanuts and milk that many humans just can stomach. Some attribute this to blood type or environmental … Continue reading A Maladaptive Moo For Modified Milk

Chic-Fil-A Doesn’t Want Gays To Get Married: But Can I Stil Eat Thier Sammiches?

What an interesting dilemma the folks at Chick-Fil-A have put consumers in.  They have publicly expressed a very polarizing point of view on social hot-topic:  Gay Marriage. In case you haven't heard: they are not in the equal rights camp. Rather, the CEO of the company has come out publicly on several occasions letting America … Continue reading Chic-Fil-A Doesn’t Want Gays To Get Married: But Can I Stil Eat Thier Sammiches?

Putting your food where your mouth is: social food movements

When looking at the developed world and our own American reality, it's safe to say that our social problems, while still prevalent and a focus of our day-to-day politics, pale in comparison to the third world and other not-so-democratic countries. But one thing we know for sure is that issues relate to food production and … Continue reading Putting your food where your mouth is: social food movements