This blog post is actually an announcement....I've started a new chapter and a new blog, and I am calling it "Consuming Culture". Here is a sneak peak with a link to the official new page and the the full article below. I hope you will join me on my new adventure and be among the … Continue reading Is A Dystopian Consumer Future Already Here?
Hero or Outlaw: How Archetypes Can Tell A Brand Story
In 2001, The Hero and The Outlaw introduced the branding world to the use of archetypes. The book reminds us that humans relate to stories with strong characters, and that storytelling has an important place in marketing. According to Carl Jung, mythic characters—or archetypes—are ingrained in our collective unconscious. We use them to understand the … Continue reading Hero or Outlaw: How Archetypes Can Tell A Brand Story
What’s Fueling “The Bern?” The Secret Every Marketer Should Know
Yet another view into the world of a "professional" narcissistic anthropologist at work. Posted this morning on the company site / linkedin. On a side note, I was recently inspired by a new blog i found called The Anxious Anthropologist to start writing more of "the fun stuff"...so expect something new soon. As Cultural Strategists, we … Continue reading What’s Fueling “The Bern?” The Secret Every Marketer Should Know
From Meme to Marketing: The Power of Viral Meaning-Creation
This morning whilst enjoying my leftover steak dinner turned steak omelet (waste not want not) I was also going through the Sunday paper coupons (as is a typical suburban Sunday morning activity - so I have observed). Whilst perusing the pages of discounts for new, necessary hair care products such as jamaican black castor … Continue reading From Meme to Marketing: The Power of Viral Meaning-Creation
More! A Nostalgic Snapshot of 80’s Consumer Culture
As I was sifting through the magazine rack at my local thrift store - searching for "stimulus" for an innovation ideation (say THAT ten times fast) session - I came across the type of rare gem that made my narcissistic anthropologist day. It was this issue of Soap Opera Digest from July of 1984. I … Continue reading More! A Nostalgic Snapshot of 80’s Consumer Culture
Why Coke’s “America The Beautiful” Superbowl Ad Brought Out America’s Ugly
Let me start by saying that I may be a few day's late to this party having been engaged in other life event activities over Superbowl Sunday and not having turned on a television until last night. Why? That being said, I am aware that I apparently missed a doozy of a backlash against one … Continue reading Why Coke’s “America The Beautiful” Superbowl Ad Brought Out America’s Ugly
Breaking Breakfast News: Froot Loops Are All the Same Flavor
When I'm at home, I always take time to prepare my own food, I have always been into cooking and even get the Ivy and Wilde homeware for it, but sometimes life just happen and with work and the kids, we don't always have time to prepare the food, in those time is when cereal … Continue reading Breaking Breakfast News: Froot Loops Are All the Same Flavor
From The Mouths of Millennials: Why They Are Awesome!
Since the day I walked into my first job as a consumer culture researcher and brand strategist, the number one "target" for the roster of companies on my client list was Millennials. Then: tweens and teens ready to enter the working world and start driving cars and buying several cars from complete auto loans - … Continue reading From The Mouths of Millennials: Why They Are Awesome!
Coming Together Over Free Coffee: A Starbucks Political Statement and Marketing Magic
The U.S. political environment is pretty bound up these days with the debt ceiling crisis and government shutdowns, etc. All the CNN and MSNBC addicts among my readers (I imagine quite a few) are likely well aware. If you look to your Facebook and Twitter feeds you will likely see lots of griping and general … Continue reading Coming Together Over Free Coffee: A Starbucks Political Statement and Marketing Magic
The Future Mobile Global Internet: Context Is Everything For Emerging Telecommunications Brands
I have been receiving emails for a few weeks now from internetserviceproviders.org asking me to look at their infographics for potential sharing on my blog. In this case, the relentless communication has paid off. I thought this particular graphic, rife with statistics (some dated, and some perhaps questionable, but still thought-provoking) was interesting. I have … Continue reading The Future Mobile Global Internet: Context Is Everything For Emerging Telecommunications Brands