In the last couple of years I have spent a good amount of time studying the context of the American Male (often in comparison with other geographies / cultures). The concept of masculinity as a part of how men make their consumer behavior choices is pretty interesting. I have been affirmed in some areas and … Continue reading The Lesbiman: A New Masculine Ideal?
Checking out at the Whole Foods on my way to a Father's Day lunch I spied (and purchased) this parent-trap: Sharkies Kids Sports Chews. As with most things in life, brand and product positioning (the mindspace a company would like their product to occupy in the mind of the consumer) is all about context. In … Continue reading Brain Candy: An Exercise in Knowing Thy Context in The Check-Out Aisle
This past week I was enjoying some downtime soaking in some "beach culture". Normally that would be code for "slacking off and working on my sunburn" (as I tend to turn to bacon rather than any variety of mocha). However, per usual I was ever in observer-mode. And one of my favorite parts of beach-town … Continue reading The Schwinn Sting-Ray: A Quintessential Example of a Consumer Culture-Driven Product Innovation Success!
One of the most fascinating parts of our consumer culture is the stuff that is behind the scenes: the insights about our attitudes, values and lifestyles that companies unearth (part of my "day job") as well as the data they collect about us to figure out now to get more of our hard-earning spending cash. … Continue reading Know Thy Data
If I asked you where Jeans were invented I be your first guess would likely be AMERICA! Or maybe it would be China - given where most of the things we buy are made. Fact is you would me mostly correct. Even though the fabric that today we call Denim comes from Nimes, France - … Continue reading In Jeans We Trust: Celebrating 140 Years of Levi’s
About once a year for the past several years I have had projects come across my desk that involve taking a closer look at the American Male consumer to help with one marketing, product development or otherwise strategic initiative or another. In most cases of work designed to unearth consumer insights, the focus is typically … Continue reading Conversations About Masculinity: Who Is The American Male?
As I was mindlessly flipping through the CB2 catalogue this morning, daydreaming about what the furniture in my beach house might look like if I "had a million dollars", I spotted this My heart smiled big and I shared it on my friend's Facebook page who I know rescues Pit Bulls and has a soft … Continue reading Social Responsibility Served Up With Niche-Oriented Subtelty
It occurred to me lately that I don't have to go to "specialty novelty" stores anymore to get a good dose of off-color humor in my product selection. These days you can find such naughty what-nots at your neighborhood hipster variety store or tucked-away indie boutique. Consumer trends in re appropriating retro pamphlet illustrations and … Continue reading Poking Fun At Our Issues With Packaging
In today's consumer culture driven world - especially here in the United States, brands are starting to become a required participant, if not leader, of conversations about social change. It' s part of a macro trend related to empowered consumerism and the shifting balance of power between civil society, government and corporations. Specifically, government is … Continue reading Brands Taking Responsibilty For Inspiring Social Change: Dove’s “Real Beauty” Sketches as a Dialogue-Starter
Want to hear how social science translates into the business of marketing and brand strategy? Check out this interview and podcast (link at the bottom) on C Suite 2.0: Culture Trumps Strategy