The Perils of Adulthood Part 1: Making New Friends

The other day I was in my car listening to an episode of one of my favorite podcasts , This American Life.  The theme was related to the concept of human intimacy and all of the anxiety it causes, it is a serious issue, which is constantly treated by LMFT psychotherapists. The second story was … Continue reading The Perils of Adulthood Part 1: Making New Friends

Adulting: Because Being a Grownup Should Only Be a Temporary Affliction

I remember being a kid trying to figure out what set adults apart from the rest of the masses of "watery moles" (Thanks, Florence King,  for that reference I will be using often).  In my best estimation, they were bigger than kids, had breath that smelled like coffee, cigarettes, alcohol or artificial mint, drove unu … Continue reading Adulting: Because Being a Grownup Should Only Be a Temporary Affliction

What’s Fueling “The Bern?” The Secret Every Marketer Should Know

Yet another view into the world of a "professional" narcissistic anthropologist at work.  Posted this morning on the company site / linkedin. On a side note, I was recently inspired by a new blog i found called The Anxious Anthropologist to start writing more of "the fun stuff"...so expect something new soon.   As Cultural Strategists, we … Continue reading What’s Fueling “The Bern?” The Secret Every Marketer Should Know

What’s the Real Point of Brand Purpose? A Perspective on Purpose Alignment and Activation

This post was originally published for my business, Culture and can be found here Having spent the last 16 years working with a cornucopia of legacy brand and marketing organizations, helping them connect with their customers and develop truly relevant innovations and communications, Lee S. Rosen seen the business mindset evolve in so many positive ways. … Continue reading What’s the Real Point of Brand Purpose? A Perspective on Purpose Alignment and Activation

Lessons From Corporate America on Humanizing Poverty

I originally wrote the post below for my company (Culture) blog and also set it here on linkedin Hope you enjoy the inspiration. Last year we completed what ended up being an intensely inspiring project... Our client identified a customer group that they realized they hadn't been serving to their fullest potential because it is a “target” that they … Continue reading Lessons From Corporate America on Humanizing Poverty

Do Brands Have The Power To Change The World?

Here is the one true thing I know about humans having studied them in action and been one myself for many years: we are essentially “good”. Whether we all know it or not, we share a light of truth that binds us to one another in a spirit of belonging whereby we all have the … Continue reading Do Brands Have The Power To Change The World?

Be still my beating NYC HeART

I lived in New York City for a few short-but-long-enough years in the "early 2000s".  My renovated-but-still-affordable apartment rental in West Phoenix was on (as we told my girlfriend's conservative suburban mother) the "upper upper upper East Side.  Otherwise known as east Harlem. I was in anthropologist heaven but quality-of-life hell.  While I appreciated joining … Continue reading Be still my beating NYC HeART

Motherly Advice from an 82 Year-old Beer Lover

The original post for this article can be found  here:  http://www.letsgraba.beer/post/118477180588/motherly-advice-from-an-82-year-old-beer-lover, a Tumblr page dedicated to the love of beer. I have been conducting anthropological research on the culture surrounding beer and will be contributing regular content to their page as a result of this sponsored fieldwork.  I couldn't be more thrilled that the first … Continue reading Motherly Advice from an 82 Year-old Beer Lover

Coca-Cola Life Launch: Inspired Creative

Now that this product has hit the shelves in the U.S. I’m doing a “Throwback Monday” to honor product innovation and marketing that makes the universal grade…

The Narcissistic (American) Anthropologist

Growing up comes with a number of sacrifices that double as blessings.

One: starting to pay more attention to your diet and your health. It’s the right thing to do and comes with it’s rewards: a better quality of life so you can enjoy your adulthood with minimized physical discomfort.

Two: having kids. They uproot your entire world and lifestyle. You forget what it’s like to sleep for the first few years and basically give up your privacy and sanity. But it’s totally worth it and from what I hear the most rewarding sacrifice their is.

Coca-Cola has recently launched a Coke for said grown ups (in Argentina – but coming soon to the US)- a low calorie Come made with Stevia instead of artificial sweeteners. The target: adults if a certain life stage who still want to enjoy but know they need to start thinking more seriously about their…

View original post 98 more words