In the last couple of years I have spent a good amount of time studying the context of the American Male (often in comparison with other geographies / cultures). The concept of masculinity as a part of how men make their consumer behavior choices is pretty interesting. I have been affirmed in some areas and … Continue reading The Lesbiman: A New Masculine Ideal?
About once a year for the past several years I have had projects come across my desk that involve taking a closer look at the American Male consumer to help with one marketing, product development or otherwise strategic initiative or another. In most cases of work designed to unearth consumer insights, the focus is typically … Continue reading Conversations About Masculinity: Who Is The American Male?