This post was originally published for my business, Culture and can be found here Having spent the last 16 years working with a cornucopia of legacy brand and marketing organizations, helping them connect with their customers and develop truly relevant innovations and communications, I’ve seen the business mindset evolve in so many positive ways. At some … Continue reading What’s the Real Point of Brand Purpose? A Perspective on Purpose Alignment and Activation
Here is the one true thing I know about humans having studied them in action and been one myself for many years: we are essentially “good”. Whether we all know it or not, we share a light of truth that binds us to one another in a spirit of belonging whereby we all have … Continue reading Do Brands Have The Power To Change The World?
Checking out at the Whole Foods on my way to a Father's Day lunch I spied (and purchased) this parent-trap: Sharkies Kids Sports Chews. As with most things in life, brand and product positioning (the mindspace a company would like their product to occupy in the mind of the consumer) is all about context. In … Continue reading Brain Candy: An Exercise in Knowing Thy Context in The Check-Out Aisle
In a number of senses, brands give me a sense of purpose. In my case this predominantly happens on a professional level. I observe, analyze, contextualize, inspire and help build / innovate / sustain brands. I am also a consumer who chooses, uses, advocates for and otherwise helps sustain brands from the flip side of … Continue reading Brands Make Me Feel Like I Belong
Let me start by saying I would probably be better off not allowing CNN to be my "company" here in my home office as I while away the hours analyzing cultural data and developing "strategery" for my roster of global brand clients. I sometimes think I would get more out of anthropomorphic cartoons or maybe … Continue reading Asses and Elephants: Branding (Or Re-Branding?) A Proud American Political Tradition