This weekend I made the plunge into new vehicle ownership for the first time in 8 years. Some history: The first car I ever "owned" was a leased, bottom-of-the barrel Toyota (color: aqua!) that I got in grad school and that moved me up to the great Northeast for my first job. Then I spent … Continue reading The Self-Conscious Context Of Car Shopping: What It’s Like When You Know Too Much and Buy The Luxury SUV Anyway
The Narcissistic Anthropologist unveiled! 😉 Here is a clip from an American Marketing Association Event where I had the pleasure of contributing to a dialogue on understanding the context of brand engagement with Millennials (basically anyone from teens to 35 year-olds). I thought it might be cool for my readers to see that marketers are … Continue reading A Perspective On Youth Culture and Brand Engagement
I spend a lot of time getting paid to study Consumer Culture. I look at consumption behavior as a part of human culture spanning the globe. There are developed markets and emerging markets, mainstream consumers and niches and there is one common variable that is absolutely certain: people don't just buy products, they buy Brands. … Continue reading Hocking Happy Memories: Feeding The Nostalgic Consumption Addiction
It used to be I was excited when i got that email from Twitter that I have a new follower. Being the consummate narcissist I am, knowing that another human is interested in my concise moments of enunciation was a real boost. Reaching people is what I strive to do. And these days, my inbox … Continue reading Twitter Unzipped: Is Their Strategy Showing?