The Hipsterization of Marketing and What it Means for Consumer Culture

I would once again like to thank my Canadian colleagues for being an endless source of inspiration for my blog. And this time it has nothing to do with maple syrup! Indeed the article I have copied below from Marketing.ca is all about one of my favorite consumer anthropology topics: Hipsters! But it goes one … Continue reading The Hipsterization of Marketing and What it Means for Consumer Culture

Inspired By The Creative Class – Hope For An Interesting and Exciting Future

I have done a bit of research and writing here and there about this new demographic of "Cultural Creatives" the consumer sociologists, anthropologists and business gurus keep talking about. Technically speaking I am one of them. Chances are if you are reading this you are too. I am current in the midst of recruiting participants … Continue reading Inspired By The Creative Class – Hope For An Interesting and Exciting Future

“Creating Hipsturbia”: Is Gentrification Pushing Out The Creative Class?

This fascinating ethnographic piece in the New York Times Style section got me thinking today.  If you live in an urban center or watch Portlandia then you know what I am talking about.  Traditionally speaking, the gentrification of urban neighborhoods has been leaving young, white creative professionals with the blood on their hands...pushing the lower … Continue reading “Creating Hipsturbia”: Is Gentrification Pushing Out The Creative Class?