What Is A Hipster?

Keeping on the hipster theme, i thought this was an interesting example of cultural discourse. A pretty objective dialogue that really frames the public opinion about "counterculture" and the sociological concept of "us" versus "other". Whether you are a hipster lover, hater or are one yourself (whether you assume the label or not) it's an … Continue reading What Is A Hipster?

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More Sociology of Style: The Bargain Hunting Bug!

It's like a drug:  the thrill of the hunt and adrenaline rush that comes with finding a great bargain on that perfect pair of shoes / jeans that you didn't even know you wanted!  Our American Consumer culture has created this addiction to the deal:  BoGos and Super-Sales and Black Friday's. It's a phenomenon worthy … Continue reading More Sociology of Style: The Bargain Hunting Bug!

The Sociology of Style: Are Women “Dressing For Success” Only To Encourage A Corporate Culture of Failure?

I have been spending a lot of time in the past year doing work in the apparel and retail space...studying the cultural context that influences how and why different types of consumers choose the clothing styles and brands that they use to cover themselves up everyday or to uncover their unique personal identities. Like when … Continue reading The Sociology of Style: Are Women “Dressing For Success” Only To Encourage A Corporate Culture of Failure?