Why Coke’s “America The Beautiful” Superbowl Ad Brought Out America’s Ugly

Let me start by saying that I may be a few day's late to this party having been engaged in other life event activities over Superbowl Sunday and not having turned on a television until last night.  Why? That being said, I am aware that I apparently missed a doozy of a backlash against one … Continue reading Why Coke’s “America The Beautiful” Superbowl Ad Brought Out America’s Ugly

Brands Taking Responsibilty For Inspiring Social Change: Dove’s “Real Beauty” Sketches as a Dialogue-Starter

In today's consumer culture driven world - especially here in the United States, brands are starting to become a required participant, if not leader, of conversations about social change. It' s part of a macro trend related to empowered consumerism and the shifting balance of power between civil society, government and corporations. Specifically, government is … Continue reading Brands Taking Responsibilty For Inspiring Social Change: Dove’s “Real Beauty” Sketches as a Dialogue-Starter

Is The Food Industry in America Ready To Start Paying Its Karmic Debt?

It's no secret that in the food industry, whether you are selling fruit or fried snacks, "the selling of food matters as much as the food itself. A little bit of marketing strategy goes a long way (something I would know a few things about) and the companies who make the stuff you buy spend … Continue reading Is The Food Industry in America Ready To Start Paying Its Karmic Debt?

The “Luxury” of Heritage

In studying consumer culture I spend a good amount of time attempting to understand the context of a lot of different niches and tiers of goods. Over the years and in some more recent work, the luxury space has been a focus.  In trying to decode the semiotics of luxury, I've had many conversations with … Continue reading The “Luxury” of Heritage

Global corporations DO care about us…and I can prove it

My dear friend Tom has a big job at Coca Cola: as their global director of Human and Cultural Insights. His big job is to understand what's going on in the world, if it matters to Coca-Cola's global portfolio of brands, and what they are going to do about it. He is also an ambassador … Continue reading Global corporations DO care about us…and I can prove it