Let me start by saying that I may be a few day's late to this party having been engaged in other life event activities over Superbowl Sunday and not having turned on a television until last night. Why? That being said, I am aware that I apparently missed a doozy of a backlash against one … Continue reading Why Coke’s “America The Beautiful” Superbowl Ad Brought Out America’s Ugly
In today's consumer culture driven world - especially here in the United States, brands are starting to become a required participant, if not leader, of conversations about social change. It' s part of a macro trend related to empowered consumerism and the shifting balance of power between civil society, government and corporations. Specifically, government is … Continue reading Brands Taking Responsibilty For Inspiring Social Change: Dove’s “Real Beauty” Sketches as a Dialogue-Starter
It's no secret that in the food industry, whether you are selling fruit or fried snacks, "the selling of food matters as much as the food itself. A little bit of marketing strategy goes a long way (something I would know a few things about) and the companies who make the stuff you buy spend … Continue reading Is The Food Industry in America Ready To Start Paying Its Karmic Debt?
In studying consumer culture I spend a good amount of time attempting to understand the context of a lot of different niches and tiers of goods. Over the years and in some more recent work, the luxury space has been a focus. In trying to decode the semiotics of luxury, I've had many conversations with … Continue reading The “Luxury” of Heritage
My dear friend Tom has a big job at Coca Cola: as their global director of Human and Cultural Insights. His big job is to understand what's going on in the world, if it matters to Coca-Cola's global portfolio of brands, and what they are going to do about it. He is also an ambassador … Continue reading Global corporations DO care about us…and I can prove it