Since the day I walked into my first job as a consumer culture researcher and brand strategist, the number one "target" for the roster of companies on my client list was Millennials. Then: tweens and teens ready to enter the working world and start driving cars and buying several cars from complete auto loans - … Continue reading From The Mouths of Millennials: Why They Are Awesome!
The U.S. political environment is pretty bound up these days with the debt ceiling crisis and government shutdowns, etc. All the CNN and MSNBC addicts among my readers (I imagine quite a few) are likely well aware. If you look to your Facebook and Twitter feeds you will likely see lots of griping and general … Continue reading Coming Together Over Free Coffee: A Starbucks Political Statement and Marketing Magic
This article poses an interesting paradox: how is it that the most socially networked generation in history is also potentially the loneliest? I suppose the idea here is that in the era of being able to carefully curate your public facing identity we are missing the ability to make more intimate human connections and thus limiting our self actualization ability.
I am not sure I buy it – honestly. I think the social network environment actually opens up more opportunity for human intimacy – introducing us to people with similar ideas and ideas that we may never have met otherwise – allowing us to have friends wherever we go and thus giving us more possibilities to connect with one another and further our pursuit of “who am I and what am I doing here”.
Interested in thoughts out there. Are Millennials really that lonely?
Recently a clever video went viral called The Innovention of Loneliness which illustrates some of the modern problems that have been introduced because of the Internet and technology. If you’re a millennial, most of what the video talks about will feel familiar, like the ability to “self-edit” and constantly be plugged-in to our communication platforms. Mark-Anthony Smith of Entitled Millennial wrote about his personal experience of growing up with social media starting with AOL Instant Messenger all the way back in 1998! His experience should also be very familiar to the average millennial. It correlated with my experience as well, and acknowledges that the internet (for good or ill) is an integral part of how millennials grew up.
I thought I would follow up by talking about the video, and some of my thoughts on the impact the internet has had on our ability to relate with each other.
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This weekend I spent some time at happy hour listening to a Millennial friend of mine - who is 34 years old, talk about how she is unhappy in her current career path and experiencing a "mid-life" crisis. After pardoning myself for the eye-rolling, we had a conversation around self-actualization, goal setting, etc. And I … Continue reading Breaking Down The Gen Y “Quarterlife Crisis”: A Generation’s Expectations in Context
My favorite thing about street art is that it puts art, literally, in context. Rather, it creates art within a context: expressing something about local and / or popular social mores in a forum that allows denizens of that context to be disrupted with a different kind of conversation starter. It addresses issues relevant to … Continue reading Best of The Best Street Art and the Role of Art In An Urban Context
I have been receiving emails for a few weeks now from internetserviceproviders.org asking me to look at their infographics for potential sharing on my blog. In this case, the relentless communication has paid off. I thought this particular graphic, rife with statistics (some dated, and some perhaps questionable, but still thought-provoking) was interesting. I have … Continue reading The Future Mobile Global Internet: Context Is Everything For Emerging Telecommunications Brands
In the last couple of years I have spent a good amount of time studying the context of the American Male (often in comparison with other geographies / cultures). The concept of masculinity as a part of how men make their consumer behavior choices is pretty interesting. I have been affirmed in some areas and … Continue reading The Lesbiman: A New Masculine Ideal?
Yesterday I spent an afternoon with Joy and Mike and their daughter (my wife) and son and his wife. We were having a get-together to share some Korean delicacies sent as a gift from the Son's in-laws and to celebrate the Birthday of Joy's mother who passed a few years ago. My wife often fondly … Continue reading Joy And Mike’s Place: An Ethnographic Southern Comfort Snapshot
I like to play Texas Hold 'Em about once a week or so depending on whether I am traveling or how busy work is keeping me. There are several bar games in my neighborhood - just about every night of the week, actually. Different local sports bars will host or have a promoter host free … Continue reading Mikes Got The Nuts: Another Observation of Bar Poker Culture
Checking out at the Whole Foods on my way to a Father's Day lunch I spied (and purchased) this parent-trap: Sharkies Kids Sports Chews. As with most things in life, brand and product positioning (the mindspace a company would like their product to occupy in the mind of the consumer) is all about context. In … Continue reading Brain Candy: An Exercise in Knowing Thy Context in The Check-Out Aisle