Here is the one true thing I know about humans having studied them in action and been one myself for many years: we are essentially “good”. Whether we all know it or not, we share a light of truth that binds us to one another in a spirit of belonging whereby we all have … Continue reading Do Brands Have The Power To Change The World?
As with most things in a narcissistic anthropologists life, our emerging passions become contextual obsessions of sorts. We believe that if we have an affinity for something, then there must be a rich cultural significance around it – and we will stop at nothing to find and share that anthropological enthusiasm with our fellow humans. … Continue reading Honoring America’s Love of Beer
Sometimes work and life go together. For Narcissistic Anthropologists like me, this phenomenon happens more often than not. For the last several months I have been building momentum as a partner at Culture Agency in Atlanta, GA. In the new year we made an official commitment to, at all costs, only work with clients and … Continue reading Is Customer Social Responsibility The New “CSR”?
So, I was enjoying an extended happy hour at my favorite local pub - out on the patio watching folks walk by, when a punk rock couple - complete with mohawk and combat boots - ambled on by.Here I was thinking "nice to see the neighborhood getting more bohemian and diverse" when I was informed … Continue reading Experiencing “Old School”: The Middle-Aged Mosh Pit
And here I sit, a dejected consumer anthropologist, believing I had mastered the system of flavor-by-color. For years I have coded my candy flavors by color: red, blue, orange- knowing full well that they didn’t deserve their “fruit flavor” designations but that the dyes and chemistry had earned them their own flavor category. Imagine my shock now that it has been revealed that one of my favorite candies – cereal (that’s a whole other blog) has been flavored with LIES!!!!!!
We hate to be the ones to tell you this, but: you’ve been eating a bowl of lies for breakfast … and you probably liked it.
Turns out that the delicious, multicolored O’s that make up Froot Loops don’t actually represent different fruit flavors. Reddit’s Today I Learned series recently unearthed a 1999 article from the Straight Dope, which confirms that “according to Kellogg’s, all of those delectable loops are flavored the same.”
If you fainted into your cereal bowl after reading that, you’re not alone. We’ve all been misled by those tempting lime green, orange, purple, yellow and red loops into thinking they are lime, orange, grape, lemon and cherry and/or strawberry flavored, when, in fact, they all the same flavor. That flavor? “Froot,” which according to Wikipedia, stems from “a blend of fruit flavors.”
The good folks at Food Beast did some scientific blind testing and…
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I have posted a few tongue-in-cheek blogs about my / "our" respective "first world problems": those consumer culture driven annoyances that tend to stop us in our tracks and allow us to whine before we really think about it. For example, to quote my favorite new Facebook page discovery, : "Everyone is looking forward to … Continue reading First World Problems in a Third World Context
Did you find yourself online shopping at a place like Ugly Christmas Sweater this season to find the perfect tacky holiday sweater to wear to a theme party? Did you find yourself wondering when the ugly Christmas sweater party became a "thing"? I thought Cliff Huxtable (for those who did not grow up in front of the … Continue reading Ugly Sweaters, Other Consumer Christmas Traditions and Their Origins
Checking out at the Whole Foods on my way to a Father's Day lunch I spied (and purchased) this parent-trap: Sharkies Kids Sports Chews. As with most things in life, brand and product positioning (the mindspace a company would like their product to occupy in the mind of the consumer) is all about context. In … Continue reading Brain Candy: An Exercise in Knowing Thy Context in The Check-Out Aisle
One of the most fascinating parts of our consumer culture is the stuff that is behind the scenes: the insights about our attitudes, values and lifestyles that companies unearth (part of my "day job") as well as the data they collect about us to figure out now to get more of our hard-earning spending cash. … Continue reading Know Thy Data
As someone who feels awkward around her dog when she is "naked", I can totally relate to this conversation about how we anthropomorphize our pets. The Artificial Grass for Dogs in America (and the developed world) has changed significantly as consumer culture has evolved. It used to be we domesticated animals to serve a function: … Continue reading Personifying Our Pets: A Consumer Culture Creation