Do Brands Have The Power To Change The World?

Here is the one true thing I know about humans having studied them in action and been one myself for many years: we are essentially “good”. Whether we all know it or not, we share a light of truth that binds us to one another in a spirit of belonging whereby we all have the … Continue reading Do Brands Have The Power To Change The World?

Honoring America’s Love of Beer

As with most things in a narcissistic anthropologists life, our emerging passions become contextual obsessions of sorts. We believe that if we have an affinity for something, then there must be a rich cultural significance around it – and we will stop at nothing to find and share that anthropological enthusiasm with our fellow humans. … Continue reading Honoring America’s Love of Beer

Is Customer Social Responsibility The New “CSR”?

Sometimes work and life go together.  For Narcissistic Anthropologists like me, this phenomenon happens more often than not. For the last several months I have been building momentum as a partner at Culture Agency in Atlanta, GA.  In the new year we made an official commitment to, at all costs, only work with clients and … Continue reading Is Customer Social Responsibility The New “CSR”?

Experiencing “Old School”: The Middle-Aged Mosh Pit

So, I was enjoying an extended happy hour at my favorite local pub - out on the patio watching folks walk by, when a punk rock couple - complete with mohawk and combat boots - ambled on by.Here I was thinking "nice to see the neighborhood getting more bohemian and diverse" when I was informed … Continue reading Experiencing “Old School”: The Middle-Aged Mosh Pit

Breaking Breakfast News: Froot Loops Are All the Same Flavor

When I'm at home, I always take time to prepare my own food, I have always been into cooking and even get the Ivy and Wilde homeware for it, but sometimes life just happen and with work and the kids, we don't always have time to prepare the food, in those time is when cereal … Continue reading Breaking Breakfast News: Froot Loops Are All the Same Flavor

First World Problems in a Third World Context

I have posted a few tongue-in-cheek blogs about my / "our" respective "first world problems": those consumer culture driven annoyances that tend to stop us in our tracks and allow us to whine before we really think about it. For example, to quote my favorite new Facebook page discovery, : "Everyone is looking forward to … Continue reading First World Problems in a Third World Context

Ugly Sweaters, Other Consumer Christmas Traditions and Their Origins

Did you find yourself online shopping at a place like Ugly Christmas Sweater this season to find the perfect tacky holiday sweater to wear to a theme party?  Did you find yourself wondering when the ugly Christmas sweater party became a "thing"?  I thought Cliff Huxtable (for those who did not grow up in front of the … Continue reading Ugly Sweaters, Other Consumer Christmas Traditions and Their Origins

Brain Candy: An Exercise in Knowing Thy Context in The Check-Out Aisle

Checking out at the Whole Foods on my way to a Father's Day lunch I spied (and purchased) this parent-trap: Sharkies Kids Sports Chews. As with most things in life, brand and product positioning (the mindspace a company would like their product to occupy in the mind of the consumer) is all about context. In … Continue reading Brain Candy: An Exercise in Knowing Thy Context in The Check-Out Aisle

Personifying Our Pets: A Consumer Culture Creation

As someone who feels awkward around her dog when she is "naked", I can totally relate to this conversation about how we anthropomorphize our pets. The  Artificial Grass for Dogs in America (and the developed world) has changed significantly as consumer culture has evolved.  It used to be we domesticated animals with Natural Pet Care … Continue reading Personifying Our Pets: A Consumer Culture Creation