Once upon a time I worked at a brand strategy and innovation company for a guy named Rich and alongside a couple other guys named Brandon and Oliver. They are big thinkers, expert "do-ers" and all-around holistic strategy practitioners that believe we can use the power of brands and business to make the world a … Continue reading Consumer Is A Four letter Word: A “Culture” Perspective
It used to be I was excited when i got that email from Twitter that I have a new follower. Being the consummate narcissist I am, knowing that another human is interested in my concise moments of enunciation was a real boost. Reaching people is what I strive to do. And these days, my inbox … Continue reading Twitter Unzipped: Is Their Strategy Showing?
I recently read a book that put forward a perspective on restructuring capitalist ideals for modern life. It suggests and illustrates philosophies and practices that both adapt to and anticipate the needs and consequences of a modern globalized economy and consumer culture. In The New Capitalist Manifesto (http://www.betterworldbooks.com/9781422158586-id-9781422158586.aspx), Umair Haque talks about Constructive Capitalism; a … Continue reading Capitalism 2.0