Checking out at the Whole Foods on my way to a Father's Day lunch I spied (and purchased) this parent-trap: Sharkies Kids Sports Chews. As with most things in life, brand and product positioning (the mindspace a company would like their product to occupy in the mind of the consumer) is all about context. In … Continue reading Brain Candy: An Exercise in Knowing Thy Context in The Check-Out Aisle
I look around at the people in my life that I have worked with or been friends with an I see a lot of overachievers and people who hold themselves to pretty high standards. As I hold a magnifying glass to the state of mind / body / soul of those folks (including myself), I … Continue reading Are We Making Ourselves Sick By Holding Ourselves to Out-Of-Context Standards?