I originally wrote the post below for my company (Culture) blog and also set it here on linkedin Hope you enjoy the inspiration. Last year we completed what ended up being an intensely inspiring project... Our client identified a customer group that they realized they hadn't been serving to their fullest potential because it is a “target” that they … Continue reading Lessons From Corporate America on Humanizing Poverty
I've had a bit of an absence from the blogosphere lately. Not for lack of inspiration and desire to pontificate on the quirks of consumer culture - but because I have been busy trying to figure out a way to save the world. Okay, so perhaps it's a bit Narcissistic to think that a … Continue reading Creating The Culture That Will Change The World
Since the day I walked into my first job as a consumer culture researcher and brand strategist, the number one "target" for the roster of companies on my client list was Millennials. Then: tweens and teens ready to enter the working world and start driving cars - but influencing the spending of their parents in … Continue reading From The Mouths of Millennials: Why They Are Awesome!
Did you know that there are over 11 Million meetings every day in the U.S. alone and that 80% of them fail to achieve their stated objectives? Shocking? I'm going to venture a guess that nobody is floored by this statistic. I learned this fast fact among others things about why meetings fail and what … Continue reading Meetings About Meetings: The Culture of Getting Things Done (Or Not) Through Collaboration
Part of the glamorous life of many corporate professionals is the business trip - pulling on your traveling pants and heading to client meetings, conferences, focus groups and other such adventures. It's a life that young professionals aspire to and get tired of by the time they are in their late twenties. Many people envision … Continue reading Office Acculturation 108: Business Travel Rituals and Protocol
This just in: blogs do not contribute to value creation. So I've just recently heard on an otherwise very constructive conference call. Apparently - from a corporate culture perspective - by attempting to create cultural commentary on topical issues relevant to everyday humans, one essentially cheapens the value of their intellectual capital. Therefore, spending 30 … Continue reading This Is My Lunch Break: The Perceived Non-Value Of Blogging
The culture of an office environment is full of nuance, as elaborated on in previous posts. Today's topic covers the rapidly evolving signification of seating arrangements in such offices. There is a distinct tradition with some differences depending on the industry or nature of the business than a specific office serves. Here are some examples: … Continue reading Office Acculturation 107: The Signification of Seating Arrangements In Workplace Habitats
I have been spending a lot of time in the past year doing work in the apparel and retail space...studying the cultural context that influences how and why different types of consumers choose the clothing styles and brands that they use to cover themselves up everyday or to uncover their unique personal identities. Recently I … Continue reading The Sociology of Style: Are Women “Dressing For Success” Only To Encourage A Corporate Culture of Failure?
What an interesting dilemma the folks at Chick-Fil-A have put consumers in. They have publicly expressed a very polarizing point of view on social hot-topic: Gay Marriage. In case you haven't heard: they are not in the equal rights camp. Rather, the CEO of the company has come out publicly on several occasions letting America … Continue reading Chic-Fil-A Doesn’t Want Gays To Get Married: But Can I Stil Eat Thier Sammiches?
I recently read a book that put forward a perspective on restructuring capitalist ideals for modern life. It suggests and illustrates philosophies and practices that both adapt to and anticipate the needs and consequences of a modern globalized economy and consumer culture. In The New Capitalist Manifesto (http://www.betterworldbooks.com/9781422158586-id-9781422158586.aspx), Umair Haque talks about Constructive Capitalism; a … Continue reading Capitalism 2.0