Are Millennials Doomed to Pop Pills Their Entire Lives?

Another unique Millennial characteristic: the overwhelming need (nature or nurture?) to be medicated....

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Calling All Millennials: Do I Have You Pegged?

I frequently get called on to talk to clients and help them understand this "elusive" generation of teens and young adults we call "Millennials" or "Gen Y". This generation is in an interesting stage of evolution: some are in still in high school while the oldest are approaching their mid thirties and general this group … Continue reading Calling All Millennials: Do I Have You Pegged?

Been doing some research per a new client who is looking to understand (among other things) Millennial parents and how their lifestyles affect thier consumer behavior in a “specific category”.

Conclusion from this piece of data: See, folks: Millennials aren’t so different than anybody else. This perspective from a “so-called Millennial” Mom proves it.

So-Called Millennial

I can’t believe my son’s birthday is right around the corner. He’s a joy, a challenge, and the silliest little man I know.

I think Millennial moms are an interesting breed, and I really enjoy women my age who are moms. According to WIC Moms, Millennials make up of 76% of births nowadays, so I know you’re out there Millennial moms. I think there are a lot of myths out there about what it means to be a parent, so here is my perspective as a Millennial.

1. It really is different when you have your own.

I didn’t have excessive maternal instincts growing up. When I babysat growing up (those 2 times…) I made my sister change the diapers of the kids. I didn’t play with baby dolls. I didn’t want to be The Mom when I “played house” growing up (I wanted to be the rebellious runaway…

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