Personifying Our Pets: A Consumer Culture Creation

As someone who feels awkward around her dog when she is "naked", I can totally relate to this conversation about how we anthropomorphize our pets. The  Artificial Grass for Dogs in America (and the developed world) has changed significantly as consumer culture has evolved.  It used to be we domesticated animals with Natural Pet Care … Continue reading Personifying Our Pets: A Consumer Culture Creation

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The “Luxury” of Heritage

In studying consumer culture I spend a good amount of time attempting to understand the context of a lot of different niches and tiers of goods. Over the years and in some more recent work, the luxury space has been a focus.  In trying to decode the semiotics of luxury, I've had many conversations with … Continue reading The “Luxury” of Heritage