The Hipsterization of Marketing and What it Means for Consumer Culture

I would once again like to thank my Canadian colleagues for being an endless source of inspiration for my blog. And this time it has nothing to do with maple syrup! Indeed the article I have copied below from Marketing.ca is all about one of my favorite consumer anthropology topics: Hipsters! But it goes one … Continue reading The Hipsterization of Marketing and What it Means for Consumer Culture

“Creating Hipsturbia”: Is Gentrification Pushing Out The Creative Class?

This fascinating ethnographic piece in the New York Times Style section got me thinking today.  If you live in an urban center or watch Portlandia then you know what I am talking about.  Traditionally speaking, the gentrification of urban neighborhoods has been leaving young, white creative professionals with the blood on their hands...pushing the lower … Continue reading “Creating Hipsturbia”: Is Gentrification Pushing Out The Creative Class?

How you know you are in a Hipster Habitat

Urban sprawl all over America has given way to urban areas that are broken down into cellular pockets of neighborhoods with varying demographics. One more popular type of urban pocket is the Hipster Habitat. If you live in or near a major city center then you have likely been in one of these neighborhoods and … Continue reading How you know you are in a Hipster Habitat

Mustache-Mania

Seeing a lot of hipsters sporting mustaches and beards these days? Wondering why those hippies don’t just go get haircuts? Are you wondering if the Beard Czar competition is in your city?  But then taking a closer look and realizing that those handlebars, mutton-chops and soul patches are meticulously groomed? As it turns out, I … Continue reading Mustache-Mania