I frequently get called on to talk to clients and help them understand this "elusive" generation of teens and young adults we call "Millennials" or "Gen Y". This generation is in an interesting stage of evolution: some are in still in high school while the oldest are approaching their mid thirties and general this group … Continue reading Calling All Millennials: Do I Have You Pegged?
Have you ever seen a commercial or some other marketing stunt that was so bad you questioned what moron thought of that and thought it was okay? Did you even, perhaps, get a little bit offended? Well good - you should be offended by bad marketing. "Why should I be offended by bad marketing" you … Continue reading Why You Should Be Offended By Bad Marketing
The Narcissistic Anthropologist unveiled! 😉 Here is a clip from an American Marketing Association Event where I had the pleasure of contributing to a dialogue on understanding the context of brand engagement with Millennials (basically anyone from teens to 35 year-olds). I thought it might be cool for my readers to see that marketers are … Continue reading A Perspective On Youth Culture and Brand Engagement
Every now and then (okay more like all the time) as a cultural anthropologist who lives and breathes consumer culture, I run across a product or piece of marketing that makes me stop and think. Sometimes what I am looking at begs a whole host of questions and I have to spend time pondering and … Continue reading Marketing That Makes You Go “Hmmm”…