From Meme to Marketing: The Power of Viral Meaning-Creation

  This morning whilst enjoying my leftover steak dinner turned steak omelet (waste not want not) I was also going through the Sunday paper coupons (as is a typical suburban Sunday morning activity - so I have observed). Whilst perusing the pages of discounts for new, necessary hair care products such as jamaican black castor … Continue reading From Meme to Marketing: The Power of Viral Meaning-Creation

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Brain Candy: An Exercise in Knowing Thy Context in The Check-Out Aisle

Checking out at the Whole Foods on my way to a Father's Day lunch I spied (and purchased) this parent-trap: Sharkies Kids Sports Chews. As with most things in life, brand and product positioning (the mindspace a company would like their product to occupy in the mind of the consumer) is all about context. In … Continue reading Brain Candy: An Exercise in Knowing Thy Context in The Check-Out Aisle

The Hipsterization of Marketing and What it Means for Consumer Culture

I would once again like to thank my Canadian colleagues for being an endless source of inspiration for my blog. And this time it has nothing to do with maple syrup! Indeed the article I have copied below from Marketing.ca is all about one of my favorite consumer anthropology topics: Hipsters! But it goes one … Continue reading The Hipsterization of Marketing and What it Means for Consumer Culture

Why You Should Be Offended By Bad Marketing

Have you ever seen a commercial or some other marketing stunt that was so bad you questioned what moron thought of that and thought it was okay?  Did you even, perhaps, get a little bit offended?  Well good - you should be offended by bad marketing. "Why should I be offended by bad marketing" you … Continue reading Why You Should Be Offended By Bad Marketing

A Perspective On Youth Culture and Brand Engagement

The Narcissistic Anthropologist unveiled! 😉 Here is a clip from an American Marketing Association Event where I had the pleasure of contributing to a dialogue on understanding the context of brand engagement with Millennials (basically anyone from teens to 35 year-olds). I thought it might be cool for my readers to see that marketers are … Continue reading A Perspective On Youth Culture and Brand Engagement

Twitter Unzipped: Is Their Strategy Showing?

It used to be I was excited when i got that email from Twitter that I have a new follower. Being the consummate narcissist I am, knowing that another human is interested in my concise moments of enunciation was a real boost. Reaching people is what I strive to do. And these days, my inbox … Continue reading Twitter Unzipped: Is Their Strategy Showing?