From The Mouths of Millennials: Why They Are Awesome!

Since the day I walked into my first job as a consumer culture researcher and brand strategist,  the number one "target" for the roster of companies on my client list was Millennials.  Then:  tweens and teens ready to enter the working world and start driving cars and buying several cars from complete auto loans -  … Continue reading From The Mouths of Millennials: Why They Are Awesome!

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Rise of Millennial Cynicism

So-Called Millennial

Just like you shouldn’t go grocery shopping when you’re hungry, I think you probably shouldn’t blog when in a bad mood. Which I am in, after reading The New York Times this morning. The article For ‘Millennials,’ a Tide of Cynicism and a Partisan Gap interviews three Millennials who all have a cynical view of Washington, are tired of the “gridlock” and feel that “there’s too much fighting going on between the parties.”

Mr. Welsh, a registered independent; Ms. Hermann, a Democrat; and Mr. Durgin, a Republican — reflect what political analysts see as a troubling trend:the idealism of youth is slipping away, replaced by mistrust and a growing partisan divide among voters under 30. These so-called millennials [ 🙂 ], who turned out in droves to elect Mr. Obama in 2008, are increasingly turned off by politics. Experts fear their cynicism may become permanent.

Lesser of Two Evils

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Millennial medium chill: What the screwed generation can teach us about happiness

I always love a good perspective on the Millennial generation, especially when it’s written from a Millennial perspective. There are a number of studies, articles and other points of view from people like me who take an active interest in the culture and sociology of this generation that currently represents everyone from teenagers to those in their early thirties. This piece comments on a number of them. I’m particularly excited about the Millennial Geography project they mention and will likely use it as a data set in my ongoing research on Millennials from a consumer culture perspective.
I will say that this author is a big more contrary than most in that she presumes those of us who are actively seeking to understand this generation are misguided or still hanging on to stereotypes. . But on a positive note, it brings up a lot of points that at least affirm my perspective on cultural themes I have observed and used to educate my clients on how to engage and empower this generation poised to change the world! 🙂

Grist

About a year ago, during a cross-faded conversation that felt profound but probably sounded more like this, a friend told me about Strauss-Howe generational theory, a scholarly take on the somewhat narcissistic assumption that each generation has a signature personality that leaves a unique mark on world culture and history. Strauss and Howe identify four archetypes — prophets, nomads, heroes, or artists — that can define an entire generation based on the societal conditions they grew up in.

Humblebrag alert: Millennials comprise a Hero Generation. This means we were born “during a time of individual pragmatism, self-reliance, and laissez faire” (in other words, the Reagan/Bush Sr./Clinton years) and are coming of age “as team-oriented young optimists during a Crisis.” If that all sounds too conveniently perfect, remember that Strauss and Howe came up with this back in 1991, when Barack Obama was still fresh out of law school…

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21st Century Manners: Socializing Behavioral Norms for a New Generation

Lest you think Millennials don't value etiquette, think again.  As a matter of fact, rethink what you think entirely and realign your thought processes. Because, if you look at the nature of Millennial motivations:  to make meaningful connections with other humans and to lead a well-rounded, successful happy life with the support of your peers … Continue reading 21st Century Manners: Socializing Behavioral Norms for a New Generation

This one is for my “older” friends and colleagues who are having trouble adjusting to working with Millennials. Our ability to understand is only limited by our vision – and I love it when vision is put in perspective by the ones being observed. Enjoy!

So-Called Millennial

I’m not surprised when a millennial is able to sum up a grand observation about our generation. The more I learn about, and write about my generation, the more I notice similar observations, and a sense of cohesion of attitude with my peers. But I am pleasantly surprised when someone from a generation ahead of us is able to “get” millennials. The recently published Forbes article Millennials Will Inherit the Earth by Michael Schulze (Senior Vice President, Retail, SAP) has great observations into millennials, as well as ways for older generations to understand, and relate with them.

Here are some great quotes from the article, and my response:

1. The generational disconnect. As leaders of industry, we need to seek ways to understand and engage them, to teach and to learn from them.”

Millennials are here to stay, we are large in numbers and we’re changing the country…

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One Millennial speaks about her “civic generation”. Will it be feast or folly? Answer yet unknown but as the folks at the Lottery say, “you can’t win if you don’t play”. At minimum this generation is “game on”….

So-Called Millennial

FOR EVERY SEASON TURN, TURN, TURN…

Democracy… while it lasts is more bloody than either aristocracy or monarchy. Remember, democracy never lasts long. It soon wastes, exhausts, and murders itself. There is never a democracy that did not commit suicide.

–John Adams
IT NEVER LASTS LONG
I thought I would expand on why I adhere to some of the attributes of Howe & Strauss generational cycle theory.  In short, it’s because of the nature of democracy. Democracy deals with the age old chicken-or-the-egg scenario of the needs of the many vs. the needs of the few. Are you part of the many or part of the few? In a democracy the idea is to achieve unity in the midst of the needs of the many and the needs of the few. On top of that, if all men are created equal, there is always an ongoing conversation of…

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Been doing some research per a new client who is looking to understand (among other things) Millennial parents and how their lifestyles affect thier consumer behavior in a “specific category”.

Conclusion from this piece of data: See, folks: Millennials aren’t so different than anybody else. This perspective from a “so-called Millennial” Mom proves it.

So-Called Millennial

I can’t believe my son’s birthday is right around the corner. He’s a joy, a challenge, and the silliest little man I know.

I think Millennial moms are an interesting breed, and I really enjoy women my age who are moms. According to WIC Moms, Millennials make up of 76% of births nowadays, so I know you’re out there Millennial moms. I think there are a lot of myths out there about what it means to be a parent, so here is my perspective as a Millennial.

1. It really is different when you have your own.

I didn’t have excessive maternal instincts growing up. When I babysat growing up (those 2 times…) I made my sister change the diapers of the kids. I didn’t play with baby dolls. I didn’t want to be The Mom when I “played house” growing up (I wanted to be the rebellious runaway…

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After spending several days with my aging-boomer / swing generation parents, It's time to get back to Millennials. I just won yet another Millennial-focused project and found this great blog (check out the archives) I thought I would share. This topic: what do Millennials worry about? Related articles How Millennials' American Dream Has Become An … Continue reading

“Kids These Days”: A Peek Into James’ Room and His Brain

I found this young blogger this morning, who's content I am compelled to share Rather, he found me via yesterday's blog on workaholism. I do a lot of work studying youth culture and have found a good deal of pragmatism coming from their observations of their parent's adult life. Young adults and teenagers today grew … Continue reading “Kids These Days”: A Peek Into James’ Room and His Brain