Hocking Happy Memories: Feeding The Nostalgic Consumption Addiction

I spend a lot of time getting paid to study Consumer Culture.  I look at consumption behavior as a part of human culture spanning the globe.  There are developed markets and emerging markets, mainstream consumers and niches and there is one common variable that is absolutely certain: people don't just buy products, they buy Brands.  … Continue reading Hocking Happy Memories: Feeding The Nostalgic Consumption Addiction