The Schwinn Sting-Ray: A Quintessential Example of a Consumer Culture-Driven Product Innovation Success!

This past week I was enjoying some downtime soaking in some "beach culture".  Normally that would be code for "slacking off and working on my sunburn" (as I tend to turn to bacon rather than any variety of mocha).  However, per usual I was ever in observer-mode. And one of my favorite parts of beach-town … Continue reading The Schwinn Sting-Ray: A Quintessential Example of a Consumer Culture-Driven Product Innovation Success!