I originally wrote the post below for my company (Culture) blog and also set it here on linkedin Hope you enjoy the inspiration. Last year we completed what ended up being an intensely inspiring project... Our client identified a customer group that they realized they hadn't been serving to their fullest potential because it is a “target” that they … Continue reading Lessons From Corporate America on Humanizing Poverty
Since the day I walked into my first job as a consumer culture researcher and brand strategist, the number one "target" for the roster of companies on my client list was Millennials. Then: tweens and teens ready to enter the working world and start driving cars and buying several cars from complete auto loans - … Continue reading From The Mouths of Millennials: Why They Are Awesome!
Recently in my professional career I have been yet again posed the question of "why study cultural context" - not so much from a "prove your value" perspective but from a "help us sell this stuff" perspective. I got to thinking about the connection between "values" (broad term for not-so-easy-to-measure sociocultural "stuff") and value (the … Continue reading Culture, Pushing Boundaries and Change
Yesterday I spent an afternoon with Joy and Mike and their daughter (my wife) and son and his wife. We were having a get-together to share some Korean delicacies sent as a gift from the Son's in-laws and to celebrate the Birthday of Joy's mother who passed a few years ago. My wife often fondly … Continue reading Joy And Mike’s Place: An Ethnographic Southern Comfort Snapshot
I thought this one was worth the share. It made me tear up, anyway. I think too often we look at people as "us" versus "them". It's basic Sociology: Conflict Theory. It states that in order for society to function in an orderly fashion, we need to have a common enemy. A bit misguided perhaps … Continue reading Some Context for Restoring Faith In Humanity: A Little Bit of Kindness Can Make a Huge Impact
Today's blog is the latest taken directly from Sociology Of Style Bling My Dream: The Changing Course of the American Dream The class of 2013 recently threw up their hats. Now, as they polish their resumes and transition into the workforce, some employers are less than enthusiastic about the current crop of recruits, characterizing … Continue reading Sociology of Style Shout-Out to The Class of 2013: The Changing Course of The American Dream
I always love a good perspective on the Millennial generation, especially when it’s written from a Millennial perspective. There are a number of studies, articles and other points of view from people like me who take an active interest in the culture and sociology of this generation that currently represents everyone from teenagers to those in their early thirties. This piece comments on a number of them. I’m particularly excited about the Millennial Geography project they mention and will likely use it as a data set in my ongoing research on Millennials from a consumer culture perspective.
I will say that this author is a big more contrary than most in that she presumes those of us who are actively seeking to understand this generation are misguided or still hanging on to stereotypes. . But on a positive note, it brings up a lot of points that at least affirm my perspective on cultural themes I have observed and used to educate my clients on how to engage and empower this generation poised to change the world! 🙂
- Young Millennials still think the world owes them a living (thenarcissisticanthropologist.com)
- The Millennial Generation, and the “Fast” Illusion (youthmanifesto.wordpress.com)
- If Your Company Targets Millennials, Read This Now (fastcompany.com)
- There is no spoon: millennial mindset and older generations (thenarcissisticanthropologist.com)
- Why the Bad Economy May Be Good News for Millennials (careeravoidance.com)
- Civic generations + Pressure (thenarcissisticanthropologist.com)
- Carmen Berkley: Will Millennials Come Back to Labor? (huffingtonpost.com)
- The Millennial Generation: Pro-Social and Empowered to Change the World (millenialambitions.com)
- 15 Stats Brands Should Know About Millennials (digiday.com)
- 3 Ways to Work like a Millennial – and Why You Should! (csrtransblog.wordpress.com)
About a year ago, during a cross-faded conversation that felt profound but probably sounded more like this, a friend told me about Strauss-Howe generational theory, a scholarly take on the somewhat narcissistic assumption that each generation has a signature personality that leaves a unique mark on world culture and history. Strauss and Howe identify four archetypes — prophets, nomads, heroes, or artists — that can define an entire generation based on the societal conditions they grew up in.
Humblebrag alert: Millennials comprise a Hero Generation. This means we were born “during a time of individual pragmatism, self-reliance, and laissez faire” (in other words, the Reagan/Bush Sr./Clinton years) and are coming of age “as team-oriented young optimists during a Crisis.” If that all sounds too conveniently perfect, remember that Strauss and Howe came up with this back in 1991, when Barack Obama was still fresh out of law school…
View original post 2,031 more words
Keeping on the hipster theme, i thought this was an interesting example of cultural discourse. A pretty objective dialogue that really frames the public opinion about "counterculture" and the sociological concept of "us" versus "other". Whether you are a hipster lover, hater or are one yourself (whether you assume the label or not) it's an … Continue reading What Is A Hipster?
The topic of procreation is one that , as a woman in her thirties, has been a front and center in my world the last several years. Friends having babies, my wife feeling like, even though she would have loved to have children, that she is too old and has too many potential health risks … Continue reading Sociology of Style on The Procreation Debate
I have to admit that being an active social media participant-observer is exhausting albeit gratifying work. Being a good anthropologist and narcissist, I find myself frequently assessing my reactions others' social media behavior as influenced by the collective of digital compatriots whom I also have occasion to see in real life from time to time. … Continue reading Internetiquiette 101: Social Media Boundaries