Tag: Starbuck

Coming Together Over Free Coffee: A Starbucks Political Statement and Marketing Magic

~ thenarcissisticanthropologist ~ 4 Comments

The U.S. political environment is pretty bound up these days with the debt ceiling crisis and government shutdowns, etc.  All the CNN and MSNBC addicts among my readers (I imagine quite a few) are likely well aware.  If you look to your Facebook and Twitter feeds you will likely see lots of griping and general … Continue reading Coming Together Over Free Coffee: A Starbucks Political Statement and Marketing Magic

Starbucks To China: “You Will Drink Coffee And Like it!”

~ thenarcissisticanthropologist ~ Leave a comment

Perusing the WSJ this morning (as I am occassionally wont to do on mornings when things come a little slower)  I got a quick jolt from the article below. The topic is about the critical importance of considering local cultural context when opening a retail oriented business in China  - China being the new "wild … Continue reading Starbucks To China: “You Will Drink Coffee And Like it!”