What’s the Real Point of Brand Purpose? A Perspective on Purpose Alignment and Activation

This post was originally published for my business, Culture and can be found here Having spent the last 16 years working with a cornucopia of legacy brand and marketing organizations, helping them connect with their customers and develop truly relevant innovations and communications, I’ve seen the business mindset evolve in so many positive ways. At some … Continue reading What’s the Real Point of Brand Purpose? A Perspective on Purpose Alignment and Activation

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Capitalism 2.0

I recently read a book that put forward a perspective on restructuring capitalist ideals for modern life. It suggests and illustrates philosophies and practices that both adapt to and anticipate the needs and consequences of a modern globalized economy and consumer culture. In The New Capitalist Manifesto (http://www.betterworldbooks.com/9781422158586-id-9781422158586.aspx), Umair Haque talks about Constructive Capitalism; a … Continue reading Capitalism 2.0