What’s Fueling “The Bern?” The Secret Every Marketer Should Know

Yet another view into the world of a "professional" narcissistic anthropologist at work.  Posted this morning on the company site / linkedin. On a side note, I was recently inspired by a new blog i found called The Anxious Anthropologist to start writing more of "the fun stuff"...so expect something new soon.   As Cultural Strategists, we … Continue reading What’s Fueling “The Bern?” The Secret Every Marketer Should Know

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What’s the Real Point of Brand Purpose? A Perspective on Purpose Alignment and Activation

This post was originally published for my business, Culture and can be found here Having spent the last 16 years working with a cornucopia of legacy brand and marketing organizations, helping them connect with their customers and develop truly relevant innovations and communications, I’ve seen the business mindset evolve in so many positive ways. At some … Continue reading What’s the Real Point of Brand Purpose? A Perspective on Purpose Alignment and Activation