Lest you think Millennials don't value etiquette, think again. As a matter of fact, rethink what you think entirely and realign your thought processes. Because, if you look at the nature of Millennial motivations: to make meaningful connections with other humans and to lead a well-rounded, successful happy life with the support of your peers … Continue reading 21st Century Manners: Socializing Behavioral Norms for a New Generation
The sociology of internet memes is absolutely fascinating to me. Somebody puts something on YouTube that they think is interesting, meaningful or funny but, in most cases, actually skyrockets way above the bounds of ridiculousness. Sometimes a meme becomes popular because it showcases the extraordinary - but for the most part, it's all about ridiculousness. … Continue reading The Harlem Shake: A Conversation About the Sociology of Internet Memes
LOVE this article posted on the Northstar website this week about tips for brands who want to leverage the (evolving) relevance of valentines day. Has a cheeky UK touch I am sure the VDay haters will love. 🙂 You can link to this as well as more great content here: http://www.northstarhub.com/blog/perspectives/valentines-day-love-consumerism/ Valentine’s Day Love & … Continue reading Valentine’s Day from a UK Consumer Culture Perspective
Tomorrow I am going to be sitting on a panel for the marketing community in Toronto as an expert on "youth". In perusing the subject matter on which I am to be prepared to comment, one particular category entitled: "techno-powered: speed of information / innovation, new forms of connectivity and values shifts" got me going … Continue reading Truth and Consequences: Social Media Is The New “Permanent Record”
If you are among the youtube watching masses, music enthusiasts or otherwise avid followers of popular culture, then you are likely among the close to 900 million viewers and counting who have seen this video by prolific South Korean superstar hip hop artist Psy: http://www.youtube.com/watch?v=9bZkp7q19f0 What kind of content could possibly overtake Justin Bieber (who … Continue reading Gangnam Style In Context: A Global Phenomenon In Appreciation of Irony?